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Lux Digital Pictures Announces Acquisition of RadioLoyalty

LOS ANGELES, CA--(Marketwire - Sep 7, 2012) - Lux Digital Pictures, Inc. ("Lux") ( OTCQB : LUXD ) announced today the acquisition of RadioLoyalty, Inc. ("RadioLoyalty"), a leading provider of Internet and mobile advertising monetization solutions for Internet and terrestrial radio broadcasters. The transaction closed on August 31, 2012.

In May 2012, RadioLoyalty's Internet radio advertising network was ranked #1 by comScore in the "Entertainment-Radio" category, with a potential reach of 68.5 million unique visitors in the United States. RadioLoyalty was ranked ahead of Pandora, CBS Radio, AOL Radio, Yahoo Radio, Westwood One and Clear Channel.

Michael Hill, Chief Executive Officer of Lux, said, "We aggregate, organize, and monetize the Internet and terrestrial radio broadcasting sector. We generate increased advertising rates and opportunities by utilizing our UniversalPlayer™ patent pending technology. By aggregating a worldwide audience within this industry we are creating enormous value for the world's leading brands and advertisers. Providing advertisers the ability to reach their acquisition target through multiple user devices is a powerful capability. The digital ad rates we generate have never before been seen within the radio broadcasting sector."

Aaron Gravitz, President of RadioLoyalty, stated, "We now have over 1,000 radio stations utilizing our platform. We have an enormous market reach, unique technology, and a team of experienced and highly successful professionals from converging industries. We look forward to the growth and success of this business during the next decade, taking full advantage of the seemingly unlimited opportunities we see within the Internet and mobile advertising sectors."

About Lux Digital Pictures, Inc.
Lux Digital Pictures, Inc. ("Lux") operates an industry-leading cross-platform digital streaming and online marketing service network. Through its proprietary platforms, RadioLoyalty™ and Watchthis™, Lux operates a vast content network and utilizes its unique patent pending technology to deliver in-stream video advertisements. With services including one of the largest video advertising networks online, coupled with its vast internal proven network of online marketers, Lux provides advertisers with the solutions they need to effectively execute highly targeted advertising campaigns reaching new audiences within the high-growth Internet and mobile environments. Visit the StreamTrack Media website for more information at http://www.streamtrackmedia.com

About RadioLoyalty, Inc.
RadioLoyalty, Inc. operates RadioLoyalty™, a platform that is quickly becoming the leading way to listen to music, talk radio, and sports over the Internet and on mobile phones. The UniversalPlayer™ provides broadcasters with the tools necessary at no out of pocket expense to maximize their revenue and significantly decrease, or eliminate their expenses. Advertisers are provided with a cost-effective means to reach their target audience from one source and more importantly at scale across the entire RadioLoyalty platform. Listeners worldwide use the platform to access specific audio content including unlimited music, talk, sports and more, while earning loyalty points redeemable for merchandise. With more than 1,000 stations to choose from, it is easy to find great content. Browse by station, genre, song, artist or album now using the RadioLoyalty guide at: http://radioloyalty.com/station-guide/index.php.

Forward-Looking Statements
This announcement contains forward-looking statements about Lux Digital Pictures, Inc. and RadioLoyalty, Inc. that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc. assumes no obligation to update such statements.