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Lyft's bike-share in the San Francisco area has a whole new name — and look

Sasha Lekach
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Welcome to the Bay Area, Bay Wheels! 

That's the new name of the blue Ford GoBikes bike-share that's been spreading across the San Francisco Bay Area since 2017. The service is operated by ride-share company Lyft and now looks like it, with pink tires and Lyft stamped on the wheel cover. 

Lyft acquired bike-share platform Motivate last year —that's the company that operates Ford GoBike in the San Francisco area, Citi Bike in New York, Capital Bikes in Washington, D.C., and other docked bike systems across the country. Now Lyft runs all those bike-shares. In the San Francisco area, a new hybrid electric-assist bicycle is getting that pink-and-black look, replacing the old electric bikes that had been pulled off the network in April in NYC, SF, and D.C. and replaced with the traditional pedal-powered bikes after a braking problem.  Read more...

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