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Mabuhay, Manila! Pack the Jeepney, Shake Shack is Headed to the Philippines

NEW YORK--(BUSINESS WIRE)--

New York’s Iconic Burger, Hot Dog and Frozen Custard Stand Set to Launch First Philippines Site in 2019

We’re Shakin’ Up Manila! Plans are underway in the Pearl of the Orient as Shake Shack Inc. (“Shake Shack” or the “Company”) (SHAK) and its licensee, SSI Group, Inc. (“SSI Group”), look forward to serving Filipinos their first ShackBurger in spring 2019.

Shake Shack proudly selected the SSI Group, known for its retail expertise and culture of hospitality, as its partner in the Philippines. This launch will mark Shake Shack’s first entry into Southeast Asia.

"Manila is an incredible city; its heart beats with a distinct warmth and hospitality,” said Michael Kark, Vice President of Global Licensing at Shake Shack. “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”

“It has been a mission of the SSI Group to provide complete lifestyle offerings through global partnerships that cater to the eclectic tastes of Filipino consumers. We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant consumer scene. We believe that Filipinos will embrace the mission to Stand for Something Good and are proud to partner with Shake Shack to bring the complete gastronomic experience, coupled with its fun and lively environment to the Philippines,” said Anton T. Huang, President of SSI Group, Inc.

In keeping with its mission to Stand For Something Good®, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Manila community. The Manila menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle-cut fries, beer, wine and frozen custard ice cream.

For more information, please visit: www.shakeshack.com | www.facebook.com/shakeshack

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 170 locations in 23 U.S. States and the District of Columbia, and more than 60 international locations including London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more. In its fourteen-year history, Shake Shack has been recognized with countless accolades, including Bon Appétit's "The 20 Most Important Restaurants in America" (ranked #16), TIME Magazine's "17 Most Influential Burgers of All Time" (ranked #7 for the ShackBurger) and winning "Best Burger" in 2007 and 2014 at the South Beach Wine and Food Festival's Burger Bash.

About SSI Group, Inc.

As the Philippines’ largest specialty retailer, the SSI Group has been at the forefront of the Philippine retail industry over the last 30 years. The Group pioneered the introduction of globally recognized brands to the Philippine market in the 1980s and today is the partner of choice for the world’s best brands in the Philippines. The SSI Group’s retail network of more than 600 stores covers more than 125,000 square meters of retail space, allowing the Group to reach a broad range of Filipino consumers. Through its brand portfolio and store network the Group seeks to inspire and enhance the lifestyle values of Filipino consumers and to cater to Filipinos’ evolving tastes and aspirations. In 2018, the SSI Group celebrates 30 years of inspiring shoppers to stand out, to define their own styles and to express themselves through their lifestyle choices.

Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for information.

Forward-Looking Statements

This press release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995, which are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release, including but not limited to expected Shack openings, are forward-looking statements. Forward-looking statements discuss our current expectations and projections relating to our financial position, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. All forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that may cause actual results to be materially different. All forward-looking statements are expressly qualified in their entirety by these cautionary statements. You should evaluate all forward-looking statements made in this press release in the context of the risks and uncertainties disclosed from time to time in the Company’s filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and its subsequent quarterly report on Form 10-Qs, which are available online at www.sec.govwww.shakeshack.com or upon request from Shake Shack Inc.

The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Shake Shack Inc.

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