U.S. markets closed
  • S&P 500

    4,320.06
    -9.94 (-0.23%)
     
  • Dow 30

    33,963.84
    -106.58 (-0.31%)
     
  • Nasdaq

    13,211.81
    -12.18 (-0.09%)
     
  • Russell 2000

    1,776.50
    -5.32 (-0.30%)
     
  • Crude Oil

    90.33
    +0.70 (+0.78%)
     
  • Gold

    1,944.90
    +5.30 (+0.27%)
     
  • Silver

    23.82
    +0.13 (+0.56%)
     
  • EUR/USD

    1.0647
    -0.0015 (-0.14%)
     
  • 10-Yr Bond

    4.4380
    -0.0420 (-0.94%)
     
  • GBP/USD

    1.2240
    -0.0054 (-0.44%)
     
  • USD/JPY

    148.3600
    +0.7970 (+0.54%)
     
  • Bitcoin USD

    26,587.03
    +44.57 (+0.17%)
     
  • CMC Crypto 200

    565.87
    -2.18 (-0.38%)
     
  • FTSE 100

    7,683.91
    +5.29 (+0.07%)
     
  • Nikkei 225

    32,402.41
    -168.62 (-0.52%)
     

Magnite Launches ClearLine, Unlocks New Revenue Streams for Advertisers

  • Magnite Inc (NASDAQ: MGNI) launched a self-service solution called ClearLine, unlocking new revenue streams and creating unique demand sources for publishers.

  • This service, built on MGNI's proven technologies in deal-driven video, offers direct access to agencies to purchase premium video inventory on its platforms.

  • Clearline will aid in considerably boosting working media spending and making it easier for sellers and agencies to share data securely.

  • MGNI's initial launch partners for ClearLine are Camelot, GroupM, and MiQ.

  • "While DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we've heard agencies' requests for a more direct connection in certain scenarios," stated Sean Buckley, Chief Revenue Officer at Magnite.

  • Earlier this month, MGNI opened its first office in Stockholm to expand its footprint in the Nordics region.

  • Also read: This Stock Has More Than 60% Upside, Thanks to Roku Opening Its CTV Ad Inventory, Analyst Says

  • Price Action: MGNI shares closed higher by 1.94% at $9.46 on Friday.

Don't miss real-time alerts on your stocks - join Benzinga Pro for free! Try the tool that will help you invest smarter, faster, and better.

This article Magnite Launches ClearLine, Unlocks New Revenue Streams for Advertisers originally appeared on Benzinga.com

.

© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.