This service, built on MGNI's proven technologies in deal-driven video, offers direct access to agencies to purchase premium video inventory on its platforms.
Clearline will aid in considerably boosting working media spending and making it easier for sellers and agencies to share data securely.
MGNI's initial launch partners for ClearLine are Camelot, GroupM, and MiQ.
"While DSPs will remain the primary method for agencies to access premium video inventory on our platforms, we've heard agencies' requests for a more direct connection in certain scenarios," stated Sean Buckley, Chief Revenue Officer at Magnite.
Earlier this month, MGNI opened its first office in Stockholm to expand its footprint in the Nordics region.
Price Action: MGNI shares closed higher by 1.94% at $9.46 on Friday.
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This article Magnite Launches ClearLine, Unlocks New Revenue Streams for Advertisers originally appeared on Benzinga.com
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