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What Makes Millennial Media (MM) a Strong Sell?

Zacks Equity Research

Similar to wise buying decisions, exiting certain underperformers at the right time helps maximize portfolio returns. Selling off losers can be difficult, but if both the share price and estimates are falling, it could be time to get rid of the security before more losses hit your portfolio.
One such stock that you may want to consider dropping is Millennial Media Inc. (MM), which has witnessed a significant price decline in the past four weeks, and it has seen negative earnings estimate revisions for the current quarter and the current year. A Zacks Rank #5 (Strong Sell) further confirms weakness in MM.
A key reason for this move has been the negative trend in earnings estimate revisions. For the full year, we have seen 2 estimates moving down in the past 30 days, compared with no upward revision. This trend has caused the consensus estimate to trend lower, going from a loss of 10 cents a share a month ago to its current level of a loss of 34 cents.
Also, for the current quarter, Millennial Media has seen 2 downward estimate revisions versus no revision in the opposite direction, dragging the consensus estimate down to a loss of 10 cents a share from a loss of 5 cents over the past 30 days.  
The stock also has seen some pretty dismal trading lately, as the share price has dropped 45.6% in the past month.
So it may not be a good decision to keep this stock in your portfolio anymore, at least if you don’t have a long time horizon to wait.
If you are still interested in the Advertising Services industry, you may instead consider some better-ranked stocks including The Interpublic Group of Companies, Inc. (IPG), Publicis Groupe SA (PUBGY) and Sizmek Inc. (SZMK). All these stocks hold a Zacks Rank #2 (Buy) and may be better selections at this time.
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MILLENNIAL MEDIA INC (MM): Free Stock Analysis Report

INTERPUBLIC GROUP COS (IPG): Free Stock Analysis Report

PUBLICIS GROUPE SA (PUBGY): Free Stock Analysis Report

SIZMEK INC (SZMK): Free Stock Analysis Report

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