NEW YORK, March 21, 2017 /PRNewswire/ -- SintecMedia, Inc., the global leader in advertising business management solutions across digital and broadcast, today announced their partnership with Mamamia Women's Network to support its digital advertising business. The partnership gives Mamamia access to the Operative.One platform, enabling the company to more efficiently sell, deliver and bill across their suite of video, display and mobile offerings. With Operative.One, Mamamia can provide advertisers with innovative products and audiences while staying focused on content creation rather than increased cost of operations.
"Mamamia Media is a trusted destination for millions of Australian women, sparking conversations across our digital platforms, social and our podcast network," said Kylie Rogers, Managing Director at Mamamia. "As our range of products expands and our audience grows, we need better tools to help us manage that growth. Operative.One helps us keep track of what has been sold across all our ad products. Processes and reports that used to take several days to build are now available on demand."
"Operative's SaaS technology is designed for digital specialised publishers like Mamamia to sell, deliver and profit from its product catalogue across all advertising types," said Lorne Brown, President of SintecMedia. "Media companies are dealing with enormous complexity as consumer behaviour fragments and advertiser demands become more sophisticated. We help media companies maximise yield by objectively empowering sellers, simplifying delivery and ensuring accurate billing."
SintecMedia is the preferred broadcast management for linear and digital, and a software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models and business units. Since 2000, SintecMedia has grown to over 1,200+ employees in 12 offices around the world and processes more than $40 billion in linear and digital advertising revenue for the best-known companies in the industry. For more information, visit www.sintecmedia.com.