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Mental conditioning coach Trevor Moawad works with the country's elite athletes and executives, coaching them through the strategies that he says enable their success. In his new book It Takes What It Takes (Harper Collins, February 2020), Moawad describes how anyone can apply the techniques he uses with the Seattle Seahawks and U.S. Special Operations forces. Moawad talked with Worth about the critical differences between positive and neutral thinking, why making a list is always a good idea and how to identify effective role models.