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MANSCAPED Lawn Mower 3.0 Electric Trimmer Now Available in Australia

Leading Men's Grooming Company Answers Aussies' Demand for Superior Self-Care Products with Revolutionary Groin Trimmer

SAN DIEGO, July 1, 2020 /PRNewswire/ -- MANSCAPED, the premier brand dedicated to male below-the-waist grooming and hygiene, has announced the arrival of its third-generation electric trimmer, The Lawn Mower 3.0, in Australia. An ingenious upgrade on the brand's previous trimmer models, the intelligently-designed device uses only the best and latest technology to ensure a simple, safe and extremely effective manscaping routine. And it comes at a time when at-home grooming is at an all-time high!

"With self-care becoming a buzzword over the past few months, we've seen impressive growth globally for our assortment of below-the-waist products, tools and packages," said Stephanie Hinze, Director of Global Operations at MANSCAPED. "Further, recent sentiment reports show a majority of Australians are being selective with their spend and only purchasing products that are best for getting the job done. With a steadfast devotion to creating only the best tools for the job, MANSCAPED is proud to get the high-performance Lawn Mower 3.0 to our friends in Australia."

The premium trimmer has a slew of standout features, including a precision-engineered 7,000 RPM motor with QuietStroke™ technology and replaceable ceramic blade with SkinSafe™ technology. These proprietary product attributes were designed by MANSCAPED's highly skilled team of engineers to ensure efficiency, ease and safety for the male's sensitive nether regions. A 600mA Li-Ion rechargeable battery holds up to 90 minutes of charge, while the IP54 waterproof rated design allows for maneuvering while wet or dry.

"Although a majority of current users do tend to their nether regions using The Lawn Mower 2.0 or 3.0 options, we are seeing a strong trend for increased use across the entire body. The coined 'quarantine cut' has been made possible by trimming brands around the world," added Stephanie. "The differentiator is MANSCAPED's SkinSafe™ technology that allows men to take their grooming routine down under without having to worry about nicks, cuts or snags."

For Aussies looking to elevate their body grooming habits with a complete set of essential tools and formulations, MANSCAPED is excited to offer The Perfect Package 3.0, a carefully curated manscaping kit.

The Perfect Package 3.0 includes:

  • The Lawn Mower 3.0 - The cornerstone of a refined and elevated grooming regime
  • Crop Preserver - Ball deodorant uniquely formulated to help reduce odor for up to 24 hours
  • Crop Reviver - Refreshing ball toner spray infused with cooling aloe perfect for active lifestyles
  • Magic Mat - Set of three disposable shaving mats
  • The Shed - Luxury travel and storage bag
  • MANSCAPED Boxers - Comfortable, soft, chafe-relieving boxer briefs

Available on au.manscaped.com, The Lawn Mower 3.0 sells for $139.99 AUD and The Perfect Package is priced at $159.99 AUD. Customers will soon be able to purchase these new launches via Amazon.com.au, with Prime and pickup options available.


Founded in 2017, San Diego, California-based MANSCAPED is the first and leading brand dedicated to men's grooming and hygiene below-the-waist. The product range includes only the best tools, formulations and accessories for a simple and effective manscaping routine. With direct-to-consumer shipping in the United States, United Kingdom, Australia and Canada, as well as placement in Target and Best Buy retail locations across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit au.MANSCAPED.com or follow on Facebook, Instagram, Twitter and YouTube.

Media Contact:
Allison Frazier, Director of Public Relations - MANSCAPED, Inc.



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SOURCE Manscaped, Inc.