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Marathon Partners Delivers Letter to e.l.f. Board

Highly Concerned by the Board's Apparent Unwillingness to Address Shareholder Issues in an Effective and Timely Manner

Recommends the Board Undertake a Full Review of the Company's Operating Strategy, Governance Practices and Executive Compensation Plans and Elevate Public, Unaffiliated Shareholders to Forefront of Discussions

Calls for a Re-Examination of the Stockholders Agreement with Independent Counsel to Determine if TPG Unfairly Benefited at the Expense of e.l.f.'s Public Shareholders

Also Seeks Significant Management Compensation Changes and Share Repurchase Authorization to Drive Value for all Shareholders of the Company

NEW YORK, Jan. 25, 2019 /PRNewswire/ -- Marathon Partners Equity Management, LLC, a New York-based investment firm, and its affiliated investment funds (collectively "Marathon Partners"), which beneficially own approximately 8.6% of the common stock of e.l.f. Beauty, Inc. ("e.l.f." or the "Company") (ELF), announced today that it has delivered a letter to the Board of Directors (the "Board") of e.l.f. urging the Board to undertake a comprehensive review of the Company's operating strategy, corporate governance practices and executive compensation.

In its letter to the Board, Marathon Partners outlines a number of recommendations, including cost rationalization, corporate governance improvements and changes to executive compensation that it believes will increase shareholder value and improve potential outcomes for public shareholders. Marathon Partners recommends that the Board take the following actions to enhance e.l.f.'s corporate governance practices:

  • Separate the role of Chairman and CEO.
  • Assign a non-TPG designated director to the role of Lead Independent Director.
  • Engage independent counsel to fully reassess the Second Amended and Restated Stockholders Agreement dated March 3, 2017.

Mario Cibelli commented, "It is unfortunate that we have not been able to find common ground with the e.l.f. team and Board over the past six months. While we still believe the management team is talented and has created a valuable and differentiated platform in the cosmetics space, we believe senior leadership and the Board have lost sight of the obligations and responsibilities that come with accepting new investors and public company ownership. It is time for the Board to reinvigorate good corporate governance at e.l.f and implement best practices that drive increased accountability to the public shareholders of the Company. If mistakes or oversights were made, then it is time to rectify them and swiftly return to the business of creating value for all shareholders of the Company."

Mr. Cibelli continued, "We have called for a re-examination of the Stockholders Agreement with new, independent counsel. We believe the agreement has disproportionately benefited TPG  while serving to undermine the best interests of the public shareholders of e.l.f. There are serious questions around the number of designated Directors TPG is entitled to, with troublesome implications under either interpretation of the Agreement. Stockholders agreements, such as the one governing e.l.f., can covertly create two classes of share ownership without a dual class structure. Corporate boards need to be on high alert to avoid conferring second class status upon their public shareholders as sponsors seek to implement and sustain such agreements. We challenge the e.l.f. Board and TPG to simply eliminate the Stockholders Agreement and create a more equitable environment for the public shareholders of the Company. Paradoxically, we believe such a move will ultimately do more good than harm for even TPG."

Mr. Cibelli concluded, "While we have been surprised that e.l.f.'s lapses in corporate governance have occurred under TPG's watch, we are confident that senior members of TPG will understand our points and agree that significant change at the Company is required. The recent Reuters Breakingviews interview referenced in our letter – featuring the co-CEOs of TPG Holdings on a variety of topics, including shareholder activism – is very encouraging and gives us confidence the firm will be supportive of changes at e.l.f. designed to improve corporate governance, grow shareholder value and fully empower the Company's independent Board members so that they may uphold their fiduciary obligations to the public shareholders."

The full text of Marathon Partners' letter to the Board follows:

https://mma.prnewswire.com/media/813490/ELF_Letter_to_the_Board.pdf

About Marathon Partners

Marathon Partners Equity Management, LLC is a fundamental, research intensive investment firm that deploys capital with a long-term investment horizon.

Investor Contact
Mario Cibelli or Eric Hidy
(212) 490-0399
http://www.marathonpartners.com

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THIS PRESS RELEASE CONTAINS FORWARD LOOKING STATEMENTS. FORWARD LOOKING STATEMENTS CAN BE IDENTIFIED BY USE OF WORDS SUCH AS "OUTLOOK", "BELIEVE", "INTEND", "EXPECT", "POTENTIAL", "WILL", "MAY", "SHOULD", "ESTIMATE", "ANTICIPATE", AND DERIVATIVES OR NEGATIVES OF SUCH WORDS OR SIMILAR WORDS. FORWARD LOOKING STATEMENTS IN THIS PRESS RELEASE ARE BASED UPON PRESENT BELIEFS OR EXPECTATIONS. HOWEVER, FORWARD LOOKING STATEMENTS AND THEIR IMPLICATIONS ARE NOT GUARANTEED TO OCCUR AND MAY NOT OCCUR AS A RESULT OF VARIOUS RISKS, REASONS AND UNCERTAINTIES. EXCEPT AS REQUIRED BY LAW, MARATHON PARTNERS EQUITY MANAGEMENT, LLC AND ITS AFFILIATES AND RELATED PERSONS UNDERTAKE NO OBLIGATION TO UPDATE ANY FORWARD LOOKING STATEMENT, WHETHER AS A RESULT OF NEW INFORMATION, FUTURE DEVELOPMENTS OR OTHERWISE.

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