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Margaritaville Opens First Resort in Texas

The Lake Conroe resort and conference center, developed by Songy Highroads, brings lake latitude and island attitude to greater Houston

MONTGOMERY, Texas, June 26, 2020 /PRNewswire/ -- Margaritaville Lake Resort, Lake Conroe | Houston officially opened today as the first Texas-based resort in the Margaritaville portfolio. Set on 186 waterfront acres on the shores of Lake Conroe, the resort brings an entirely unique lodging concept to the destination, providing guests authentic fun and escapism in a "no worries" atmosphere.

"It's exciting to be the first resort to introduce the Margaritaville lifestyle to the Lone Star State, offering a quick, drivable escape from major cities like Houston, Dallas, Austin, and San Antonio," said Lisa Fasbender, General Manager of Margaritaville Lake Resort, Lake Conroe | Houston. "We look forward to welcoming our guests and providing a safe haven to escape, unwind, and enjoy the laid-back lake life."

The development of the resort is a joint venture of Songy Highroads (SHR) and The Wampold Companies, which was announced last year, with the goal of immediately transporting guests into a vacation state of mind. The 20-story resort features 303 luxury suites, as well as 32 lakefront cottages with boat slips available. Crisp white bedding and washed oak finishes create a sense of serenity within each suite, while playful colors and tasteful tropical decor add to the island vibe around the property.

"We are thrilled this project has finally come to fruition," said Todd Nocerini, SHR's president. "The Margaritaville brand is timeless, anchored by a loyal community, second-to-none entertainment and guaranteed guest satisfaction."

Amenities include five signature Margaritaville-inspired restaurants and bars anchored by LandShark Bar & Grill, with panoramic views of Lake Conroe. The three-acre Jolly Mon Water Park features a lazy river, pools for all ages, waterslides, a splash zone, and a year-round heated pool. Plenty of other recreational activities await including a family-friendly 18-hole golf course, miniature golf course, pickleball and tennis courts, and a 10,000-square-foot Fins Up Fitness Center. For the lake adventurer, boating, fishing, and waterskiing rentals are available. The resort's 18,000-square-foot St. Somewhere Spa provides a relaxing oasis with blissful treatments and a full-service hair salon.

The resort can host meetings, special events, and weddings of every size. Groups looking to combine serious learning with serious fun have access to 72,000-square feet of indoor/outdoor IACC approved meeting space.

In preparation for ensuring the safety, health and wellbeing of all guests, the resort is emphasizing heightened standards for hygiene and cleanliness for the guestrooms, amenities, common spaces, and restaurants, as well as protocols for social distancing. Comprehensive guidelines are in place that follow corporate, local, state, and federal levels as part of the resort's commitment to health and sanitation. For an extensive list of our added protocols, please visit: https://www.margaritavilleresortlakeconroetexas.com/coronavirus_travel_update/.

SHR, a commercial real estate firm based in Atlanta, and Wampold, based in Baton Rouge, La., serve as co-managing partners of the new resort. The two have partnered together on numerous projects over the past decade, with this as their first Margaritaville.

The Margaritaville Lake Resort, Lake Conroe | Houston resort is operated by Benchmark Resorts & Hotels under the management of BENCHMARK®, a global hospitality company. McCarthy Building Companies Inc. and Gensler, which both have Houston offices, are the general contractor and architect, respectively.

For more information, visit www.margaritavilleresortlakeconroetexas.com.

Resort Photography & Fact Sheet:

About Margaritaville Lake Resort, Lake Conroe | Houston
The Margaritaville Lake Resort, Lake Conroe | Houston, an all-suite resort, features 335 guest suites; including 32 lakefront cottages, on 186 lakefront acres on Lake Conroe. It is the first Margaritaville Resort in Texas. Bars and restaurants feature signature Margaritaville dining concepts – the LandShark Bar & Grill with boat slips on Lake Conroe, the 5 o'Clock Somewhere Bar, the Lone Palm Pool Bar, the License to Chill Bar & Café, Joe Merchant's Coffee & Provisions, and a Margaritaville Retail Shop.

The new Margaritaville Lake Resort, Lake Conroe | Houston offers an array of recreational activities: an 18-hole golf course, a three-acre waterpark with a lazy river and outdoor pools, pickleball, tennis, swimming, boating, fishing, and waterskiing. Margaritaville's popular full-service St. Somewhere Spa, and a spacious, Fins Up Fitness Center, provide exceptional wellness options. With 72,000 square feet of indoor/outdoor IACC-approved meeting space, the resort can host special events and meetings of every size. Located just an hour from Houston and about three hours from the major hubs of Austin, Dallas and San Antonio, the resort is within easy reach of over 19 million Texans. The project is a joint venture of Songy Highroads (SHR) and The Wampold Companies. The Margaritaville Lake Resort, Lake Conroe | Houston, is part of BENCHMARK®, a global hospitality company's Benchmark Resorts & Hotels portfolio. 

About Songy Highroads, LLC
SHR is an Atlanta-based commercial real estate firm that focuses on the acquisition, development and redevelopment of institutional-quality real estate projects primarily in the office and hotel sectors. Since 1992, Songy Highroads principals have completed more than $1.5 billion of acquisitions and developments in Florida, Georgia, Louisiana, Tennessee, Texas, Virginia and Washington, D.C. For more information about the company, please visit songyhighroads.com. SHR has been active in the Houston market for more than 20 years and has completed various other recent acquisitions and developments in the region. They include: Sugar Creek Place I, 777 Post Oak, 5433 Westheimer, Halliburton | Landmark building on Memorial at Eldridge, Galleria Place I & II, and Hyatt Regency and Hyatt Place hotels/Galleria.

Media Contacts

Benchmark Hospitality & Margaritaville Lake Resort, Lake Conroe | Houston
Laura Frnka-Davis, Storyteller Communications
713-409-1480, laura@storytellercomm.com

Songy Highroads
John Tucker, Jackson Spalding
917-576-2813, jtucker@jacksonspalding.com

Margaritaville Brand
Caitlin Galeotti, FINN Partners
646-202-9782, caitlin.galeotti@finnparters.com


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SOURCE Margaritaville