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Marriott Announces Massive Expansion At Investor Day; RayJay Stays Bullish

Brett Hershman

Marriott International Inc (NASDAQ: MAR) hosted its first investor day in two years on Monday. The meeting focused on the progress Marriott made since its merger with Starwood in 2016, and announced the company plans to open 1,700 hotels within the next three years.

The Analyst

Raymond James analyst William Crow reiterated an Outperform rating and raised his price target from $137 to $139.

The Thesis

Marriott’s investor day couldn't have come at a better time, Crow said in a note. After facing several challenges recently, management served as a “poignant reminder of the power/durability of Marriott’s asset-light, free cash flow generating business model."

The analyst continues to favor Marriott shares given what he views as an attractive valuable, the company’s dominant position as a global brand powerhouse, industry-leading development pipeline and a business model that facilitates hefty capital returns to shareholders.

The company has over 30 brands, but doesn't believe that's too many or even enough to serve all of its customers needs and to blanked all geographic locations on a long-term basis. Marriott also touched on the turnaround of the Sheraton brand and the power and growth of the newly-rebranded loyalty program, Marriott Bonvoy.

Marriott offered a multi-year forecast that mostly beat the Raymond James's base-case expectations and in a downside scenario, the company would still generate positive growth in EPS and EBITDA while delivering $7.5-$9.5 billion in capital to shareholders, said Crow.

Price Action

Marriott shares traded at $123.84 Wednesday afternoon.

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Latest Ratings for MAR

Date Firm Action From To
Dec 2018 Citigroup Downgrades Buy Neutral
Nov 2018 Argus Downgrades Buy Hold
Nov 2018 Baird Maintains Neutral Neutral

View More Analyst Ratings for MAR
View the Latest Analyst Ratings

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