U.S. markets close in 4 hours 49 minutes
  • S&P 500

    4,420.77
    +18.11 (+0.41%)
     
  • Dow 30

    34,979.17
    +186.50 (+0.54%)
     
  • Nasdaq

    14,874.67
    +94.13 (+0.64%)
     
  • Russell 2000

    2,221.26
    +24.94 (+1.14%)
     
  • Crude Oil

    68.57
    +0.42 (+0.62%)
     
  • Gold

    1,806.00
    -8.50 (-0.47%)
     
  • Silver

    25.34
    -0.12 (-0.48%)
     
  • EUR/USD

    1.1843
    0.0000 (-0.00%)
     
  • 10-Yr Bond

    1.2140
    +0.0300 (+2.53%)
     
  • GBP/USD

    1.3932
    +0.0047 (+0.34%)
     
  • USD/JPY

    109.6750
    +0.2070 (+0.19%)
     
  • BTC-USD

    38,939.99
    -384.27 (-0.98%)
     
  • CMC Crypto 200

    972.15
    -3.74 (-0.38%)
     
  • FTSE 100

    7,112.78
    -11.08 (-0.16%)
     
  • Nikkei 225

    27,728.12
    +144.04 (+0.52%)
     

Marriott Vacations (VAC) Plans to Acquire Welk Resorts for $430M

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
·3 min read
In this article:
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

Marriott Vacations Worldwide Corporation VAC recently entered into a definitive agreement with Welk Resorts to acquire Welk-branded portfolio of vacation resorts, programs and property management contracts for approximately $430 million. However, the transaction is subject to regulatory approvals and is likely to close by the second quarter of 2021.

Following the transaction, the company intends to integrate and rebrand the Welk Resorts properties in California, Colorado, Missouri, New Mexico and Cabo San Lucas, Mexico as Hyatt Residence Club resorts. It is subject to final approval from Hyatt Hotels Corporation H.

Notably, the buyout is likely to boost Hyatt Residence Club's footprint by 50%. Also, the company expects a 90% surge in number of keys.

In this regard, Stephen P. Weisz, chief executive officer of Marriott Vacations, stated, "The acquisition will expand Hyatt Residence Club's geographic presence while providing substantial future growth opportunities. By leveraging our high-value marketing and sales channels and leveraging more efficient rental distribution channels, we expect to be able to drive higher contract sales and expand margins."

Cost Synergies From Acquisition

Before the pandemic, the company was on track to deliver run-rate synergy savings of $125 million by 2021-end. However, with the coronavirus-induced disruptions, the company has increased focus on ways to drive more synergies and other cost savings. Marriott Vacations raised its synergy and cost-saving target by $75 million to $200 million.

Case in point (Upon Integration), Marriott Vacations is likely to improve margins for the Welk business by replacing high-cost marketing with efficient branded channels. It also expects to achieve cost savings and other revenue enhancements (including improved rental margins) by leveraging Hyatt's global distribution.

Moreover, Welk has more than three years of built inventory along with co-located land to support future growth. This is likely to boost Marriott Vacations’ future prospects.

In the past six months, shares of Marriot Vacations have gained 55.6% compared with the industry’s 36.9% growth.



Marriott Vacations, which shares space with Choice Hotels CHH, and Hilton Worldwide Holdings Inc. HLT in the Zacks Hotels and Motels industry, currently carries a Zacks Rank #3 (Hold) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Just Released: Zacks’ 7 Best Stocks for Today

Experts extracted 7 stocks from the list of 220 Zacks Rank #1 Strong Buys that has beaten the market more than 2X over with a stunning average gain of +24.4% per year.

These 7 were selected because of their superior potential for immediate breakout.

See these time-sensitive tickers now >>


Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

Choice Hotels International, Inc. (CHH) : Free Stock Analysis Report

Hyatt Hotels Corporation (H) : Free Stock Analysis Report

Marriot Vacations Worldwide Corporation (VAC) : Free Stock Analysis Report

Hilton Worldwide Holdings Inc. (HLT) : Free Stock Analysis Report

To read this article on Zacks.com click here.