U.S. Markets closed
  • S&P 500

    4,071.70
    -4.87 (-0.12%)
     
  • Dow 30

    34,429.88
    +34.87 (+0.10%)
     
  • Nasdaq

    11,461.50
    -20.95 (-0.18%)
     
  • Russell 2000

    1,892.84
    +11.16 (+0.59%)
     
  • Crude Oil

    80.34
    -0.88 (-1.08%)
     
  • Gold

    1,811.40
    -3.80 (-0.21%)
     
  • Silver

    23.35
    +0.51 (+2.25%)
     
  • EUR/USD

    1.0531
    +0.0002 (+0.0211%)
     
  • 10-Yr Bond

    3.5060
    -0.0230 (-0.65%)
     
  • Vix

    19.06
    -0.78 (-3.93%)
     
  • GBP/USD

    1.2296
    +0.0040 (+0.3258%)
     
  • USD/JPY

    134.2710
    -1.0350 (-0.7649%)
     
  • BTC-USD

    17,035.10
    +126.96 (+0.75%)
     
  • CMC Crypto 200

    404.33
    +2.91 (+0.72%)
     
  • FTSE 100

    7,556.23
    -2.26 (-0.03%)
     
  • Nikkei 225

    27,777.90
    -448.18 (-1.59%)
     

Masco's Behr Paint Enters NFT Space In Partnership With Doodles

  • Masco Corp (NYSE: MAS) subsidiary Behr Paint Company is making its first foray into the NFT space. In partnership with Doodles, Behr Paint is helping bring Doodles' colors to life at the SXSW festival in Austin, Texas, from March 12th to 14th.

  • Doodles is a collection of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers Evan Keast and Jordan Castro.

  • "We are always looking for new and innovative ways to reach and motivate DIYers, and what better way to do this than entering the NFT space in partnership with one of the most colorful NFT creators, Doodles," said Andy Lopez, Vice President Brand Marketing, Behr Paint Company.

  • Price Action: MAS shares are trading higher by 0.98% at $54.38 on the last check Friday.

See more from Benzinga

Don't miss real-time alerts on your stocks - join Benzinga Pro for free! Try the tool that will help you invest smarter, faster, and better.

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.