LOS ANGELES, May 11, 2017 /PRNewswire/ -- MassRoots, Inc. (MSRT), a leading technology platform for medical cannabis patients and businesses, is pleased to announce it has launched an activist celebrity influencer campaign to help accelerate its user growth. One of the world's most renowned cannabis consumers, Snoop Dogg (Snoop), has started to drive his 17 million Instagram fans and followers to join the MassRoots platform as one of the first influencers in the program.
"As we scale our user base towards two million users, we're looking to leverage the following and influence of pro-cannabis celebrities to help break MassRoots into the mainstream," said MassRoots Chief Executive Officer Isaac Dietrich. "Snoop's extensive following can undoubtedly help take MassRoots and the legalization movement to the next level as we look to expand our market share in the rapidly growing cannabis industry."
"Check out MassRoots in the App Store, the community just for cannabis," says Snoop. "They're doing big things to help spread marijuana legalization."
MassRoots is one of the largest technology platforms for the regulated cannabis industry. The Company's mobile apps enable consumers to make educated cannabis purchasing decisions through community-driven reviews. MassRoots is proud to be affiliated with the leading businesses and organizations in the cannabis industry, including the ArcView Group and National Cannabis Industry Association. For more information, please visit MassRoots.com/Investors.
Certain matters discussed in this announcement contain statements, estimates and projections about the growth of MassRoots' business, potential partnerships, new features, and related business strategy. Such statements, estimates and projections may constitute forward-looking statements within the meaning of the federal securities laws. Factors or events that could cause our actual results to differ may emerge from time to time. MassRoots undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements.
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