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Master Your Shave With Philips Norelco


STAMFORD, Conn., Sept. 20, 2017 /PRNewswire/ -- For both Star Wars and Philips Norelco, imagination is the source of innovation. To celebrate the December 15, 2017 release of Star Wars: The Last Jedi and the launch of a global collaboration with the legendary franchise, Philips Norelco is introducing four new special edition Star Wars inspired shavers, available for a limited time.

Philips Norelco SW9700

This collaboration brings together the two prevailing brands to showcase real world innovation with galactic imagination. As a result, the exclusive Philips Norelco Star Wars-inspired shavers combine premium, cutting-edge technology with never-before-seen design features, emulating different Star Wars characters from both the light side and dark side. 

"Philips is excited to work with the iconic Star Wars brand to lend new design inspiration to our line of innovative shavers," said Sasha Markovic, Senior Director Marketing, Philips Personal Care North America. "In developing this new line, we combined our advanced shaving technology, including V-Track Pro to trim even longer stubble with superior closeness and comfort, with the imagination of Star Wars.  Now, you can unleash the force in shaving and be your best you."

The new Philips Norelco Star Wars range includes the following SKUs:

  • SW9700: Many could be lured to the dark side with the premium series SW9700, which provides exceptional comfort and closeness throughout the shave, courtesy of unique V-Track Pro technology. The dark side is featured in the shaver with a dramatic red to black gradient with a hexagonal patterning and a First Order logo power button. MSRP: $259.99
  • SW6700: Utilizing the Reflex Action system, the glossy series SW6700 X-wing fighter shaver guarantees a speedy close shave, automatically recalibrating to every curve of the neck and face. The dramatic design mimics the complex nature of Poe Dameron's X-wing fighter, down to the scratched metal finishing, red stripes and a red X-wing symbol that flickers during use. MSRP: $129.99
  • SW3700: Equipped with self-sharpening, precision ComfortCut blades for a close shave every time, series SW3700 mimics R2-D2's mannerisms with a blinking on/off light and paneling up and down the body. MSRP: $49.99
  • SW170: Master your evolving shaving and grooming needs and unleash the dark side with series SW170, whose appearance mimics the iconic Storm Trooper. Its self-sharpening, ComfortCut blades are built to last and glide smoothly over your skin and get you any look with just one tool. MSRP: $49.99

The Philips Norelco-Star Wars exclusive shavers are available for purchase at Philips.com/StarWars, Amazon, Best Buy, Target and Walmart.  

Unleash the force with Philips Norelco to Master Your Shave.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Philips Norelco SW6700
Philips Norelco SW3700
Philips Norelco SW170
Philips Norelco

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