U.S. Markets close in 6 hrs 29 mins
  • S&P 500

    +3.35 (+0.07%)
  • Dow 30

    +168.96 (+0.50%)
  • Nasdaq

    -37.66 (-0.25%)
  • Russell 2000

    -51.49 (-2.34%)
  • Crude Oil

    -1.56 (-2.38%)
  • Gold

    -5.40 (-0.30%)
  • Silver

    +0.11 (+0.50%)

    +0.0023 (+0.2042%)
  • 10-Yr Bond

    -0.0180 (-1.26%)
  • Vix

    +2.82 (+10.37%)

    +0.0036 (+0.2716%)

    +0.0310 (+0.0275%)

    -2,009.59 (-3.43%)
  • CMC Crypto 200

    -24.93 (-1.70%)
  • FTSE 100

    -82.54 (-1.15%)
  • Nikkei 225

    -182.25 (-0.65%)

Can You Match the Famous Mascot to the Brand?

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
In this article:
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

Some consumer products can build their brands on names and logos alone. Apple (AAPL) is a prime example.

More often than not, however, consumer products companies rely on spokespeople or mascots to build their brands. In the most successful cases, the mascots become inseparably identified with their brands. In a best-case scenario, the mascot actually becomes part of popular culture.

To get a sense of just how successful these branding exercises have been, take our quiz. Can you can match the famous mascot to the brand or company behind it?

SEE ALSO: Can You Match the Famous Brand to the Company?


Vlasic Stork
Vlasic Stork
  1. Vlasic

  2. Aflac

  3. Huggies

The correct answer is A. Vlasic

This bespectacled stork who speaks like Groucho Marx has represented Vlasic Pickles for more than four decades. The stork character was introduced in 1974 as a play on the notion that pregnant women crave pickles. Vlasic Pickles is owned by Pinnacle Foods (PF), which on June 27 agreed to be acquired by Conagra Brands (CAG) in an $8.1 billion deal.


Koolaid Kid
Koolaid Kid
  1. Sunny Delight

  2. Kool-Aid

  3. Hawaiian Punch

The correct answer is B. Kool-Aid

Kool-Aid, the powdered soft-drink owned by Kraft Heinz (KHC), traces its roots back to the 1920s. But Kool-Aid Man didn't make his first appearance until the 1950s. The anthropomorphic jug who smashes through walls and yells the catch phrase "Oh, yeah!" has been central to the brand's image ever since.


Trix Rabbit
Trix Rabbit
  1. Froot Loops

  2. Junior Mints

  3. Trix

The correct answer is C. Trix

"Silly rabbit! Trix are for kids!" The ravenous rabbit made his debut in a 1959 television commercial, five years after General Mills (GIS) launched the sugary cereal. He has fruitlessly pursued this food product ever since.


Green Giant
Green Giant
  1. Bird's Eye

  2. Green Giant

  3. Dole

The correct answer is B. Green Giant

The Jolly Green Giant mascot dates back to the 1930s, but he didn't get his signature booming tagline - "Ho! Ho! Ho!" - until 1961. B&G Foods (BGS) bought the Green Giant Company, which makes frozen and canned vegetables, from General Mills for $765 million in 2015.


Energizer Bunny
Energizer Bunny
  1. Duracell

  2. Energizer

  3. Rayovac

The correct answer is B. Energizer

The Energizer Bunny, which just keeps going and going and going, has been the mascot for batteries made by Energizer Holdings (ENR) since 1988. Energizer also owns the Rayovac battery brand. Rival Duracell is owned by Warren Buffett's Berkshire Hathaway (BRK.B).


Tootsie Owl
Tootsie Owl
  1. Scholastic Corp.

  2. Hasbro

  3. Tootsie Roll

The correct answer is C. Tootsie Roll

"How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?" a little boy asked several animals, including an owl, in TV ads for Tootsie Roll Industries (TR). The spots debuted in 1969 and became a staple of early 1970s TV.


Chester Cheeto
Chester Cheeto
  1. Cheetos

  2. Doritos

  3. Cheez-Its

The correct answer is A. Cheetos

It hasn't been easy being cheesy, but Chester Cheetah has been the mascot for Cheetos brand snacks since 1986. Cheetos, in turn, is part of Frito-Lay, which is the snacks division of PepsiCo (PEP).


Spuds MacKenzie
Spuds MacKenzie
  1. Coors

  2. Captain Morgan

  3. Budweiser

The correct answer is C. Budweiser

Hard-partying bull terrier Spuds MacKenzie tore up the 80s on behalf of Budweiser's Bud Light, debuting in a 1987 Super Bowl ad. Today, Budweiser is part of global beer giant Anheuser-Busch InBev (BUD).


Geico Gecko
Geico Gecko
  1. Geico

  2. Lacoste

  3. Aflac

The correct answer is A. Geico

Geico insurance company's Geico Gecko first appeared in a 1999 TV commercial, voiced by actor Kelsey Grammer. Geico is a wholly owned subsidiary of Warren Buffett's Berkshire Hathaway.


Toucan Sam
Toucan Sam
  1. Hawaiian Tropic

  2. Froot Loops

  3. Hi-C

The correct answer is B. Froot Loops

Toucan Sam, who beseeched us all to "follow your nose," became the mascot for Kellogg's (K) Froot Loops cereal in 1963. Other best-selling Kellogg brands include Frosted Flakes, Rice Krispies and Special K.


Copyright 2018 The Kiplinger Washington Editors