SUNNYVALE, CA--(Marketwired - Jul 2, 2013) - Today, mBlox, the leader in global mobile business to person engagement, announced the appointment of Bronwyn Guthrie as General Manager of the Americas responsible for Western Hemisphere Sales and Global Marketing. Guthrie brings expertise in sales, management, operations and marketing for various divisions at IBM based in the U.S., Canada and Australia. She joins mBlox to manage sales and operations within the Americas, while steering the company into new growth areas for mobile engagement on a global scale.
mBlox is enabling enterprises and application solution providers to benefit from the game-changing nature of mobile. No longer are businesses limited to mass one-way communications with consumers; mobile puts people first allowing true two-way engagement between a business and an individual. What we call B2P, business-to-person communication. With mBlox Engage as a mobile engagement solution businesses can communicate with individuals based on their profiles, behaviors and location -- ensuring valued mutually beneficial lifetime relationships.
Guthrie will report to Tom Cotney, Chief Executive Officer, and oversee mBlox's overall business in the Americas. She will also drive marketing, corporate branding and public relations globally to further enhance mBlox's reputation as the leading mobile engagement platform in the industry.
"Bronwyn's appointment as General Manager of the Americas positions us to experience revenue growth and streamline operations in the Americas divisions, as wells as gain global market share in the mobile sector," said Cotney. "Her significant experience at IBM provides an exceptional foundation for strategic planning and direction, greatly benefitting the company as a whole."
Guthrie brings to mBlox over thirty years of management expertise and has a proven track record of success in services solution sales, delivery and P&L management and business process re-engineering. During her tenure at IBM, Guthrie developed a reputation as a hands-on executive responsible for many of the company's most strategic businesses, including Country Manager for IBM Credit Corp. and the IBM PC Company in Australia. She also ran a number of services business units in the U.S. including IBM's Utilities practice for IT outsourcing and Infrastructure Services for the Public Sector. Most recently, she managed the Business Process Outsourcing division of IBM in Canada.
"Throughout my career, I've focused on client relations, solution selling and deal making to enable customers to achieve their business goals," said Guthrie. "I'm looking forward to bringing this focus to mBlox's customers, expanding the business to new markets, and improving efficiency and effectiveness for all members of the organization."
Guthrie holds an undergraduate degree from the University of New South Wales in Australia and a post-graduate degree from Macquarie University in Australia. She resides in New York City and will have offices in New York City, NY and in Sunnyvale, CA.
mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.