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McDonald's (MCD) Stock Hits All-Time High Before Q1 Earnings

Madeleine Johnson

On Monday, shares of fast food giant McDonald’s Corp. MCD hit an all-time high of $134.76 a day before the company reports its first-quarter fiscal 2017 financial results before the bell.

Here at Zacks, we’re expecting McDonald’s to report earnings of $1.32 per share and revenues of $5.465 billion. The company has surpassed the Zacks Consensus Estimate in each of the past 10 quarters, and has an average earnings surprise of 5.67%.

McDonald’s comparative store sales have seen a nice boost over the past few quarters as a result of the company’s strategic efforts to bolster overall growth. Product innovation and marketing campaigns, like its very successful All-Day Breakfast and McPick 2, limited-time offerings, trimming complicated menus, and speeding up service have all driven top line growth.

In particular, McDonald’s has been implementing mobile-order and pay in all 14,000 of its U.S. restaurants, as well as introducing fresh beef patties in its quarter pounder burgers. However, a slowdown in emerging markets and meek industry growth may hurt sales, while high costs and negative currency exchange could put a dent in McDonald’s profits.

Currently, MCD is a #3 (Hold) on the Zacks Rank, and has gained 9.6% year-to-date.

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