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McDonald’s Gives Dollar Menu a Makeover

Customers can expect some changes to the McDonald’s  Dollar Menu, as well as a new “Extra Value Menu,” which will debut on March 26. The fast-food giant is responding to the continued economic problems its diners face by offering more items at accessible prices.

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The biggest dent to the Dollar Menu: the removal of small drinks and small fries. But they will be replaced with cookies and ice cream cones. Many of the items on the Extra Value Menu, which will include double cheeseburgers, chicken snack wraps, and snack-sized McFlurries, will be priced between one and two dollars.

“The choices have been available for quite some time, we’re just making it easier for customers to find them and enjoy them,” says Chief Marketing Officer Neil Golden, adding that the prices on those items will not change.

McDonald’s share of the U.S. informal dining market climbed from 11.8 percent in November 2010 to 12.5 percent in November 2011, according to NPD Crest.

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To contact the reporter on this story: Lindsey Grossman at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com