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McDonald's names Steve Easterbrook Global Chief Brand Officer

McDonald's Corporation announced that its board has elected former McDonald's executive Steve Easterbrook as executive VP and Global Chief Brand Officer. Easterbrook will have global responsibility for marketing, menu development and consumer and business insights. Easterbrook will succeed Kevin Newell, who recently assumed the new role of Chief Brand and Strategy Officer for McDonald's USA. Easterbrook was most recently CEO of Wagamama Limited, a U.K. restaurant chain.