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mDialog Partners With Brightcove to Extend Dynamic Video Ad Insertion to Joint Customers

LAS VEGAS, NV--(Marketwired - Apr 9, 2013) -  NAB 2013 -- mDialog (www.mdialog.com), a leader in video stream management across connected devices, today announced it has partnered with Brightcove ( NASDAQ : BCOV ), a leading global provider of cloud content services. mDialog will enable HLS and HDS ad insertion and measurement for media customers that use the Brightcove Video Cloud online video platform. mDialog enables real-time dynamic ad insertion across devices, allowing customers to monetize linear, live and on-demand video content across every screen while keeping their video workflow and preferred vendor stack.

By shifting the complexities of online video ad insertion from the video player to the cloud, mDialog seamlessly unifies the fragmented device and desktop video ad delivery landscape. Joint customers can use mDialog to prepare, insert and measure their Apple HLS and Adobe HDS ad campaigns across all devices and content types, including linear, live and VOD programming.

"The mDialog/Brightcove partnership is a tremendous validation of mDialog's Smart Stream technology," said Greg Philpott, Founder and CEO of mDialog. "We look forward to helping Brightcove customers monetize their video ad campaigns in linear, live and VOD programming across connected devices, including the flash-based desktop. Media customers use mDialog to achieve online ad model parity with traditional TV -- mass reach, standardized measurement, great user experience and superior monetization."

"One of the biggest challenges facing media companies today is the successful integration of advertising, analytics and content protection required to propel their business," said Chris Johnston, vice president of digital media solutions at Brightcove. "Our partnership with mDialog makes it easier for media companies to consistently and reliably reach their audiences and generate revenue from their online video programming."

About mDialog
mDialog (www.mdialog.com) works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, Adobe Flash, Google TV, Apple TV, Roku and Xbox. The company's Smart Stream platform dynamically delivers in-stream uniquely addressable advertising within linear, live and on-demand programming. Working with mDialog, content and service providers are able to increase the value of their video streams while leveraging their existing encoding, publishing and ad-decisioning investments through Smart Stream Intelligence.