Los Angeles, California--(Newsfile Corp. - March 23, 2022) - Media Carry announced today the acquisition of VVILL as part of its efforts to further expand its digital services, and paid media capabilities. The reported sale price remains undisclosed.
Headquartered in Los Angeles, VVILL (abbreviation for Vertical Media Limited) is a leading social media advertising agency, specializing in Instagram campaigns, and digital commerce media buying for enterprise clients. What started out as 'Meme Marketing' to over 20 million followers in 2017 quickly pivoted to its advertising counterpart.
"Clients started approaching us for Instagram ads to complement their Influencer campaigns and we became really good at scaling brands with incredible ROI," said William Diaz, founder of VVILL. "We now manage over $25 million in ad spend a year and have pioneered successfully into less frequented channels such as Snapchat, Twitter, and TikTok." The agency was among the first in the US to be invited to the TikTok advertising platform having built strong relationships and a reputable track record.
Ben Murray, CEO of Media Carry states, "We will become an industry leader by incubating and partnering with brands and subsidizing development and management costs in-house. We will be able to offer brands a full suite of services to help improve their technology stack and paid media marketing." William Diaz will be spearheading the agency as CMO with a primary focus on servicing paid media for clients.
It's clear that social media ads are becoming a staple in marketing strategies across small and large businesses. Both William Diaz and Ben Murray have capitalized on this market trend and expect continuous expansion as more direct to consumer brands grow in market share.
Media Carry is a media and technology growth partner working with ambitious brands such as Fashion Nova, The Hotel Collection, and others.
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