What Is MediaAlpha, Inc.'s (NYSE:MAX) Share Price Doing?
MediaAlpha, Inc. (NYSE:MAX), is not the largest company out there, but it received a lot of attention from a substantial price movement on the NYSE over the last few months, increasing to US$16.23 at one point, and dropping to the lows of US$5.87. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether MediaAlpha's current trading price of US$5.99 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at MediaAlpha’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.
See our latest analysis for MediaAlpha
What's The Opportunity In MediaAlpha?
The stock seems fairly valued at the moment according to my valuation model. It’s trading around 0.43% above my intrinsic value, which means if you buy MediaAlpha today, you’d be paying a relatively reasonable price for it. And if you believe that the stock is really worth $5.96, there’s only an insignificant downside when the price falls to its real value. So, is there another chance to buy low in the future? Given that MediaAlpha’s share is fairly volatile (i.e. its price movements are magnified relative to the rest of the market) this could mean the price can sink lower, giving us an opportunity to buy later on. This is based on its high beta, which is a good indicator for share price volatility.
Can we expect growth from MediaAlpha?
Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Buying a great company with a robust outlook at a cheap price is always a good investment, so let’s also take a look at the company's future expectations. With profit expected to grow by 66% over the next couple of years, the future seems bright for MediaAlpha. It looks like higher cash flow is on the cards for the stock, which should feed into a higher share valuation.
What This Means For You
Are you a shareholder? It seems like the market has already priced in MAX’s positive outlook, with shares trading around its fair value. However, there are also other important factors which we haven’t considered today, such as the track record of its management team. Have these factors changed since the last time you looked at the stock? Will you have enough conviction to buy should the price fluctuates below the true value?
Are you a potential investor? If you’ve been keeping tabs on MAX, now may not be the most optimal time to buy, given it is trading around its fair value. However, the positive outlook is encouraging for the company, which means it’s worth further examining other factors such as the strength of its balance sheet, in order to take advantage of the next price drop.
If you want to dive deeper into MediaAlpha, you'd also look into what risks it is currently facing. To that end, you should learn about the 4 warning signs we've spotted with MediaAlpha (including 1 which doesn't sit too well with us).
If you are no longer interested in MediaAlpha, you can use our free platform to see our list of over 50 other stocks with a high growth potential.
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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