How MEDIACAP SA (WSE:MCP) Delivered A Better ROE Than Its Industry

With an ROE of 12.45%, MEDIACAP SA (WSE:MCP) outpaced its own industry which delivered a less exciting 11.26% over the past year. While the impressive ratio tells us that MCP has made significant profits from little equity capital, ROE doesn’t tell us if MCP has borrowed debt to make this happen. Today, we’ll take a closer look at some factors like financial leverage to see how sustainable MCP’s ROE is. Check out our latest analysis for MEDIACAP

What you must know about ROE

Firstly, Return on Equity, or ROE, is simply the percentage of last years’ earning against the book value of shareholders’ equity. An ROE of 12.45% implies PLN0.12 returned on every PLN1 invested. While a higher ROE is preferred in most cases, there are several other factors we should consider before drawing any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

Returns are usually compared to costs to measure the efficiency of capital. MEDIACAP’s cost of equity is 8.67%. Given a positive discrepancy of 3.79% between return and cost, this indicates that MEDIACAP pays less for its capital than what it generates in return, which is a sign of capital efficiency. ROE can be dissected into three distinct ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

WSE:MCP Last Perf Apr 17th 18
WSE:MCP Last Perf Apr 17th 18

The first component is profit margin, which measures how much of sales is retained after the company pays for all its expenses. Asset turnover shows how much revenue MEDIACAP can generate with its current asset base. And finally, financial leverage is simply how much of assets are funded by equity, which exhibits how sustainable the company’s capital structure is. Since financial leverage can artificially inflate ROE, we need to look at how much debt MEDIACAP currently has. The debt-to-equity ratio currently stands at a low 11.74%, meaning the above-average ROE is due to its capacity to produce profit growth without a huge debt burden.

WSE:MCP Historical Debt Apr 17th 18
WSE:MCP Historical Debt Apr 17th 18

Next Steps:

ROE is a simple yet informative ratio, illustrating the various components that each measure the quality of the overall stock. MEDIACAP exhibits a strong ROE against its peers, as well as sufficient returns to cover its cost of equity. Its high ROE is not likely to be driven by high debt. Therefore, investors may have more confidence in the sustainability of this level of returns going forward. Although ROE can be a useful metric, it is only a small part of diligent research.

For MEDIACAP, I’ve put together three fundamental aspects you should further research:

  1. Financial Health: Does it have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.

  2. Future Earnings: How does MEDIACAP’s growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.

  3. Other High-Growth Alternatives : Are there other high-growth stocks you could be holding instead of MEDIACAP? Explore our interactive list of stocks with large growth potential to get an idea of what else is out there you may be missing!


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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