Entrepreneur and DuckDuckGo founder Gabriel Weinberg recently appeared on The James Altucher Show to discuss business and marketing strategies from his new book, “Traction.”
DuckDuckGo is a search engine that essentially prevents companies from tracking users' Internet activity, while reportedly improving search results. Using “Traction,” Weinberg is taking on Google Inc (NASDAQ: GOOG) and other competitors.
It began, Weinberg said, after he sold his personal business and took on the project of improving Google. After various tasks like removing spam and altering features, he figured he would take the project to light and let it stand on its own two legs.
It started slowly, maybe pulling in 10,000 searches a month, Weinberg told Altucher. Now, it's getting 150 million per month from users, and it's all organic.
“Part of the premise of the book is: ‘You don't know which channel is going to be successful, so you need to kind of experiment.' But one way to look at that is that you've got to find where your customers are hanging out,” he added.
According to Weinberg, getting users to gather around a product can successfully start with viral marketing. He considers methods like content production, guest posts, and email marketing to all be underutilized.
“For viral to work for real, I mean, it really needs to be kind of mathematically tracked and built into the product. It's not just word-of-mouth [advertising] offline,” he said, noting that people need to invite others while coming back themselves, thus creating a viral loop.
The full podcast with James Altucher includes Weinberg's thoughts on why experimenting is so important, how to gain users for any product or service, and how to protect your Internet privacy.
Listen To The Full Podcast
Jason Papallo had no position with the mentioned entities while writing this article.
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