U.S. Markets closed

Mercent Expands Google Shopping Campaigns Support; Integrates Local Inventory Data to Promote In-Store Retail Assortment on Mobile Devices

SEATTLE, WA--(Marketwired - Jun 5, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers through digital advertising and commerce channels, announced today expanded support for Google Shopping Campaigns with full integration of local inventory ads (formally local availability for PLAs) for Google Shopping. Google's local inventory ads provide real-time price and inventory information for in-store inventory to consumers shopping online, making it efficient and simple to assess in-store stock levels and pricing for retail products from within a Google Shopping ad.

With today's announcement, Mercent expands its industry-leading support for Google Shopping Campaigns and now enables brands and retailers to promote brick and mortar product inventory and prices via mobile ads served by Google and other shopping-focused mobile advertising platforms. This update to Mercent's award-winning Mercent Retail™ SaaS platform offers turnkey integration and advanced optimization tools for local and mobile Google Product Listing Ads (PLAs). As a result, Mercent provides complete data integration, data management and optimization, and campaign management for Google Shopping Campaigns and Google local inventory ads. As an extension of Mercent's support for Google Shopping Campaigns, all content optimization, product filtering, and analytics built for Google Shopping now also support local, in-store products and offers through Google local inventory ads. For large brands and retailers operating physical stores, Mercent Retail™ support of Google local inventory ads helps drive in-store traffic and sales by promoting store-specific product availability and merchandising offers to online shoppers.

According to Mercent Chairman and CEO Eric Best, "Mercent now enables retailers and consumer brands to significantly expand their digital marketing reach through location-based ads on Google. Mercent Retail SaaS subscribers can accurately promote in-store product inventory and pricing to shoppers searching nearby on mobile and desktop devices."

Mercent optimizes retail product and offer visibility for more than 500 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of ecommerce destinations. Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping Campaigns, Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds). 

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.