BOSTON, MA--(Marketwired - Aug 6, 2013) - Merchant Warehouse®, a leading innovator of payment technologies and merchant account services, today announced the omni-channel extension of their Genius™ Customer Engagement Platform™. With this capability, retailers can now offer payment acceptance beyond the physical store to include online, mobile and even in-aisle checkout.
Merchant Warehouse's simplified integration methodologies and interfaces enable point-of-sale (POS) developers and retailers to offer omni-channel capability. For retailers, the solution provides access to a single, unified view of all payment activity, regardless of where the transaction originated. It also delivers unprecedented visibility into customers' activities, enabling them to more effectively reach and engage with their customers wherever and whenever they wish to buy. The company's omni-channel offering also removes the partner's solution from PA-DSS scope through all payment mediums: online, in-store and mobile.
"Shopping has become a 24/7 event, so retailers must be capable of conducting commerce whenever, wherever and however a customer wants in order to remain competitive," said Henry Helgeson, CEO, Merchant Warehouse. "Many big box stores have figured out how to create a consistent shopping experience, regardless of the channel. Now, with Merchant Warehouse's solutions, small to mid-sized businesses can take advantage of the same omni-channel capabilities as a big box store, encouraging a deeper and more consistent interaction with each of their customers."
The Genius Customer Engagement Platform scales with a business by supporting all channels and all types of payments, mobile commerce and loyalty technologies, from traditional credit cards to EMV to mobile payments and cloud-based solutions.
A sneak peak of how Merchant Warehouse is enabling omni-channel acceptance will be available at the company's RetailNOW booth, #201. Merchant Warehouse will also be demonstrating two leading providers of retail POS solutions with the Genius platform: Retail Edge and Retail Pro International.
For more information on the Merchant Warehouse omni-channel acceptance solution, visit merchantwarehouse.com/omni-channel.
About Merchant Warehouse
Merchant Warehouse is a recognized leader in the payments industry, offering innovative solutions for payment processing services and product innovation to help online and brick-and-mortar merchants, agents, POS developers and VARs grow strategically while achieving business advantage. With Merchant Warehouse's Genius Customer Engagement Platform, businesses can dramatically enhance the merchant-customer experience by connecting with customers in the most important place -- the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale due to a lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America.