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Meta tests easier account switching between Facebook and Instagram

Meta

Meta is testing two features that integrate Facebook and Instagram more closely together. On Monday, the company began rolling out a new interface on Android, iOS and on the web for switching between accounts. Provided you’ve added your Facebook and Instagram credentials to the same Accounts Center, you can use the feature to switch between the two apps without navigating to your phone’s home screen, multitasking menu or app drawer. The interface also allows you to see a count of all your notifications in one place.

At the same time, Meta is introducing a redesigned login and onboarding experience on Android and iOS. If you’re new to the company’s social networks, you can create one account and then use it to create additional ones. For those who already have both Facebook and Instagram accounts, it’s now possible to use the login information associated with one app to access the other – though you first need to add them to the same Accounts Center.

The new interface flow for creating Facebook and Instagram accounts
The new interface flow for creating Facebook and Instagram accounts

Meta will notify you every time you use an existing account to create a new one or you add an account to the Accounts Center. Additionally, security features like two-factor authentication will still work, preventing, for instance, someone from using your Instagram credentials to access your Facebook account.

While the new features are “currently limited to Facebook and Instagram,” Meta notes it will “continue to explore how to improve connected experiences across all of our technologies.” They arrive following the debut of Meta accounts in August and a recent downturn in both revenue and user growth for the company.