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Michael Strahan on why he invested in coconut water brand 100 Coconuts

·2 min read

Michael Strahan is the ultimate multi-hyphenate, spending more than a decade playing with the New York Giants before expanding is resume to hosting a bevy of television shows, most notably Good Morning America.

The former NFL star and Fox Sports analyst is also an active investor, most recently with 100 Coconuts, a premium coconut water brand available in three unique varieties: pure 100% coconut water, coconut water with tequila, and coconut water with CBD. Each 11-ounce recyclable slim aluminum can is promised to be packed with potassium, nutrients, and electrolytes while remaining fat-free, gluten-free, vegan, and certified non-GMO.

Strahan recently shared more with Fortune about his decision to invest in the company.

  • Startup: 100 Coconuts

  • Location: New York, N.Y.

  • Year founded: 2019

  • Valuation: Declined to disclose

  • Investment level: Seed

  • Number of employees: 10

  • Other major investors: Danny Stepper, Bill Deustch, Giuseppe Rossi, Constance Schwartz-Morini, Ann Tenenbaum, Jesse Lee, Thomas H. Lee, East Dune Holdings

100 Coconuts is a premium coconut water brand founded by Greg Lowe in 2019.
100 Coconuts is a premium coconut water brand founded by Greg Lowe in 2019.

Why he invested, in his own words

As a former athlete and someone who’s constantly on the go, I’m mindful of staying hydrated to power through my days. When I met Gregory Lowe and learned about 100 Coconuts, their unique take on pure coconut water, and how they are reaching a modern day consumer, I knew I had to be involved.

Besides its great taste and expansive retail footprint, 100 Coconuts really stood out to me in the ways they were cutting into new categories like infusing CBD and tequila in coconut water—no one has done that. I was also in line with their community building strategy that is dedicated to reaching a diverse network of consumers by leveraging culture, like arts and music, to drive discovery and immediate loyalty.

This story was originally featured on Fortune.com