Seasoned executive to amplify digital marketing initiatives and customer acquisition strategy
NEW YORK, Oct. 22, 2018 /PRNewswire/ -- DHI Group, Inc. (DHX) ("DHI" or "The Company") announced today it has hired Michelle Marian as its new Chief Marketing Officer. Based in Denver, Ms. Marian will lead DHI's global marketing organization, with responsibility for the Company's digital marketing strategy, demand generation and branding for its three services: Dice, eFinancialCareers and ClearanceJobs. Ms. Marian will focus on marketing efforts to grow customer acquisition, and to increase digital channel performance including SEO, email, affiliate and e-commerce. Ms. Marian will join DHI's executive team and report directly to CEO Art Zeile.
"Michelle is the ideal addition to our team. Her diverse experience across multiple industries, proven ability to adapt to evolving digital marketing strategies and history of executing marketing techniques which drive significant customer acquisition will serve the DHI brands well," said Art Zeile, Chief Executive Officer of DHI Group, Inc. "Michelle's data-driven approach and demonstrated track record improving performance-based marketing verticals will complement the innovative products we are developing as we usher in the next phase of DHI's evolution."
Ms. Marian most recently managed Global Digital Marketing at Crocs, where she was responsible for driving new customer growth and a data-driven customer centric approach to e-commerce. Previously, Ms. Marian served in executive marketing leadership roles at Shopathome.com, Webroot, and Safeway, where she led digital marketing initiatives focused on customer acquisition and engagement, and building e-commerce revenue growth.
"I'm excited to bring my extensive digital marketing experience and diverse background working with B2B and consumer services to DHI, where we will collectively build onto the momentum of the business and build a customer-first approach," said Ms. Marian.
Arbor Advisory Group
Director of Corporate Communications
About DHI Group, Inc.
DHI Group, Inc. (DHX) is a leading provider of data, insights and employment connections through our specialized services for technology professionals and other select online communities. Our mission is to empower technology professionals and organizations that hire them to compete and win through expert insights and relevant employment connections. Employers and recruiters use our websites and services to source, hire and connect with the most qualified and highly-skilled technology professionals, while professionals use our websites and services to find ideal employment opportunities, relevant job advice and tailored career-related data. For over 25 years, we have built our Company on providing employers and professionals with career connections, news, tools and information. Today, we serve multiple markets in North America, Europe, the Middle East and the Asia Pacific region. Find out more at www.dhigroupinc.com.