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Microsoft unveils new lineup of Surface products

Heidi Chung

Microsoft (MSFT) unveiled brand new upgrades and additions to its Surface family at its product event Wednesday in New York City.

“It was probably the most ambitious announcement of products we’ve ever had in the history of surface,” Yusuf Mehdi, Microsoft’s Corporate Vice President of Modern Life, Search and Devices, told Yahoo Finance in an interview.

Five new products will be debut this holiday season including the 13.5 inch and 15 inch Surface Laptop 3, Surface Pro 7, Surface Pro X and Surface Earbuds. Microsoft teased two products, the Surface Neo and Surface Duo, and the two dual-screen and foldable items will be available Holiday 2020.

Microsoft Duo (Courtesy of Microsoft)

The tech giant also revealed the Windows 10X operating system that is designed for dual-screen devices like the Surface Neo and Duo. According to Microsoft, Windows 10 is currently being used by 900 million devices. “We have a very engaged, very passionate fan base for Windows. Windows is the operating system that unlocks productivity. What’s cool about today’s announcement is Windows 10X is a new expression of Windows 10,” Medhi said.

Effect of US-China trade war

When asked about how the ongoing trade war between the U.S. and China will affect Microsoft’s production and supply chains, Mehdi said that prices will stay competitive, at least for now.

“Our goal is to make sure that our customers have the best product at the best price,” Mehdi said. “We are working hard right now so we can optimize how we build [Surface], and without getting into all of the details, what I can say is that for this holiday, customers should feel good that they’re going to have an array of great products from Surface at super attractive prices.”

Microsoft has been a leader in the tech space, as its cloud business booms. The tech giant is currently the world’s most valuable company with a market valuation over $1 trillion. Shares have been on a tear, soaring 34% in 2019 and have outperformed both the broader market and its peers. The S&P 500 (^GSPC) rose nearly 17%, and the tech ETF, XLK, has jumped 27% in the same time period.

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Heidi Chung is a reporter at Yahoo Finance. Follow her on Twitter: @heidi_chung.

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