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Mile tracking site benefits from competitors' woes

B. Riley & Co. analyst Sameet Sinha said frequent flier mile and hotel loyalty point tracking site Points.com could gain users as airlines battle with the site's competitors.

Airlines including American Airlines, part of AMR. Corp., Southwest Airlines Co., and — most recently — Delta Air Lines have sent cease and desist orders to competing sites such as AwardWallet, telling them to remove information related to their airlines.

All of these sites allow travelers to track their loyalty program balances in one site.

However, Sinha said that Points International Ltd., which operates Points.com, has contractual relationships with airlines for mileage information and has revenue-sharing deals in place with the airlines. As other sites are forced to list fewer and fewer airlines, Sinha said, Points.com should gain customers.

Shares of Points International rose 22 cents, or 1.9 percent, to $1190.