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Mimvi’s Adaptive Media Announces Launch of vidAdaptive, an Innovative Video Content Monetization Platform

Adaptive Media’s video platform launches with contracts that bring access to tens of millions of monthly ad impressions

MISSION VIEJO, CA, July 22, 2013 –(eTeligis via ACCESSWIRE)- Adaptive Media, Inc., a subsidiary of Mimvi, Inc. (MIMV), today announced the launch of its video content monetization platform, vidAdaptive. The official launch coincides with the addition of several exclusive and non-exclusive content partnerships that add tens of millions of monthly video ad impressions to the platform, as well as multiple advertising contracts.

The video platform includes exclusive video content, a player and a video ad revenue maximization system known as a "waterfall," which will be distributed across Adaptive Media's partner publisher sites. The platform is capable of being deployed both online as well as on mobile devices, including mobile apps.

"vidAdaptive aims to enable better control for both publishers and advertisers in the online video advertising space," said Adaptive Media Founder and Mimvi CEO, Qayed Shareef. "This is one of the fastest-growing and most lucrative segments of online advertising, with brand advertisers paying rates between $6 to $10 per thousand or more. It's a very scalable segment of our business, and we have millions of impressions flowing through our platform right out of the gate."

Online video advertising is already a multi-billion dollar annual business, which is set to grow to $8 billion by 2016 according eMarketer.

"We have positioned Adaptive Media to be a leader in the video advertising space as a clear, comprehensible and transparent inventory partner for advertisers who are spending hundreds of thousands to millions of dollars each month across the web and mobile devices," Shareef said. "Through relationships we've been developing over the past year, we already have access to tens of millions of video impressions on a monthly basis and are working with major advertising agencies and networks to monetize this ad inventory in a meaningful way."

"Our video content partners can now use the vidAptive monetization platform to generate revenue through brand advertising," Shareef added. "And moving forward, we intend to apply Mimvi's proprietary discovery and recommendation technology to curate video content and placement on thousands of relevant partner sites for better targeting of ads by brand advertisers.

"Our supply-side pipeline is more robust every week," Shareef concluded. "We're intensely focused on driving exclusive partnerships which will add to our hundreds of millions of ad impressions across mobile, video and display."


Based in Mission Viejo, California, Adaptive Media is an audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media's multi-channel ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers' audiences without interrupting their users' experiences. For more information, please visit: www.adaptivem.com.


Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is a leading mobile search and discovery technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. For more information, please visit: www.mimvi.com.

Safe Harbor Statement:This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:

Gerald Kieft

The WSR Group

(772) 219-7525 (tel.)



SOURCE: Mimvi, Inc.