To kick off Las Vegas Motor Speedway weekend and the first race of the Monster Energy NASCAR Cup Series Playoffs, Mobil 1™ gave fans the opportunity to spin the reels on the Mobil 1 250K Mile Slot Machine inside the MGM Grand Casino last week. This unique pop-up experience also had special, surprise appearances from Stewart-Haas Racing drivers Kevin Harvick and Clint Bowyer.
To play, fans inserted a bottle of conventional motor oil into the machine, in an attempt to win one of 10 prizes valued at $250.
Harvick and Bowyer took turns hiding inside the large slot machine, signing personalized items for the winners, while a hidden camera caught the excited reactions of fans. For select $250 winners, the drivers emerged from the machine to offer congratulations and give prizes. You can watch the reactions on YouTube, Twitter, Facebook and Instagram @mobil1, and learn more at mobiloil.com.
“The slot machine was pretty interesting and I can‘t say that I‘ve ever thought about stepping inside one, but there‘s a first time for everything.” said Harvick. “Mobil 1 is such a good technical partner and sponsor, and it was a great way to show the benefits of synthetic oil over conventional oil. I‘ve used synthetic for more than 25 years, and I‘ve seen it help with my horsepower and performance.”
“We were excited to see race fans at the MGM Grand test their luck at our custom slot machine and meet Kevin and Clint ahead of the Las Vegas race weekend,” said Michele Biamonte, North America Consumer Marketing Manager North America.
The NASCAR Playoffs continue Saturday at 7 p.m. ET as the Monster Energy Series is at Richmond Raceway for the Federated Auto Parts 400 (7:30 p.m. ET, NBCSN, MRN, SiriusXM NASCAR Radio).