Mobile Broadcasting Corp and Its Proprietary Live Broadcasting Whirld App Signs Global Twitter Deal; Whirld App Is Now the Global Home for EDM Music Content and Real-Time EDM Concert Footage, Commanding the World's Largest Viewing Audience with Worldwide Revenues Of $15 To $20 Billion Dollars
PISCATAWAY TOWNS, NJ / ACCESSWIRE / July 17, 2015 / Mobile Broadcasting Corp., a subsidiary of Mobile Broadcasting Holding Corp. (OTC PINK: MBHC) WILL now be the home FOR EDM MUSIC FROM THE WORLDS TOP DJS AND THE MOST SHARED EDM CONCERT FOOTAGE ON TWITTER. ALL of this content and more will be built into and added in real-time as it is created into the WHIRLD MOBILE BROADCASTING NETWORK and APPLICATION when WHIRLD moves out of its current BETA environment and into the official iTunes and Google Play storefronts next month.
Often referred as the next generation of music, EDM (ELECTRONIC DANCE MUSIC) is estimated to have WORLDWIDE REVENUES of $15-20 billion dollars a number that already exceeds the global sales of all recorded music combined AND EDM Festivals now dominate the music industry with a total market value larger than all music festivals combined.
WHIRLD will now have complete access to air in real-time every piece of content placed on Twitter from some of the worlds largest and top grossing EDM Festivals including Tomorrowland, Electric Daisy Festival, Ultra and Electric Zoo to create the first ever EDM MOBILE BROADCASTING NETWORK where fans will be able to interact with their favorite DJS AND MUSIC in real-time across the globe.
Ken Bland, Mobile Broadcasting Corp.s CEO stated, With the major players in EDM festivals earning over $4.5 billion last year its easy to see why EDM is quickly becoming the music of the millennial generation and just how important the distribution and peer-to-peer social interactivity that we will be providing through the WHIRLD MOBILE BROADCASTING NETWORK AND APPLICATION will help to speed-up the inevitable mainstreaming of EDM DJS, MUSIC AND CULTURE.
WHIRLD has also already secured its first of many national advertisers looking to target millennials with live interactive EDM content. Using the WHIRLD APPLICATION we have developed the first immersive and interactive MOBILE TELEVISION BROADCASTS for VERIZON FIOS that will be fully integrated into the live on-air DJ VIDEO programming and simultaneously aired in real-time on WHIRLDS social media destinations on Twitter, FACEBOOK, and TUMBLR.
WHIRLD now has the ability to bring together todays hottest EDM EVENTS, FESTIVALS AND DJS in one interactive mobile environment to create the first REAL-TIME MOBILE EDM CONTENT NETWORK. This has never been seen before in North America or anywhere across the globe. The WHIRLD LAUNCH is going to be a landmark event that leverages the popularity and loyal fan base for EDM music to download the WHIRLD APPLICATION and work in partnership with each other and WHIRLD to redefine how broadcasting is done, and how video broadcasts are found, socialized, streamed and experienced on MOBILE DEVICES.
The growth of the EDM music genre has been facilitated and heavily influenced by technology and the digital age and this is especially apparent in the EDM festival audience, which includes over 3.5 million people between the ages of 18-35. This clearly makes EDM fans the most marketable generation with the largest proportion of disposable income of any age group in history. The EDM genre and festival market are both a part of a global movement that is breaking boundaries across a variety of music platforms and igniting an entirely new level of direct investment specifically into the EDM music space.
Electric Zoo a popular Long Island based EDM Festival has seen its attendance and gross revenues for the last five to six years grow 30 to 40 percent per year, sometimes more.
Live Nation, which merged with Ticketmaster three years ago, is planning seventeen EDM shows throughout the U.S. and Europe this year with revenues according to Bloomberg BusinessWeek to exceed $1.68 BN.
EDMs rapid rise to the top of the charts enabled EDMS 10 highest paid DJs to generate a combined $115 million last year.
WHIRLD has been aggressively making a number of high-profile moves in the digital content space in addition to its EDM announcement, a portion of the content that will also eventually end-up on WHIRLDs MOBILE BROADCASTING NETWORK is currently being aired on a number of todays most popular outlets, including CNN, NPR, BBC NEWS, WIRED, the GUARDIAN, and the Huffington Post. Viewing produced and user-generated video has become a defining social experience, and only WHIRLD is MOBILE and SOCIAL-FIRST.
About Mobile Broadcasting Corporation and its launch partners:
WHIRLD is a new type of mobile utility --- a mobile broadcasting application for ALL individuals both professional and amateur to create mobile broadcasts for what matters most to them from their mobile device in real-time. WHIRLD 1.0 is approved and will soon be available for download in both the Apple IOS APP Store and Google Play Store. WHIRLD is a product of Mobile Broadcasting Holding, Inc. (PC) (MBHC).
Gravitater has developed a patent pending process that ranks both the content and the creator to identify the content with the highest propensity of being shared and the actual influencers with the greatest affinity for a brand and highest potential to promote BRANDS and their real-time video content on WHIRLD. Gravitaters predictive analytics engine takes the guesswork out of creative ad production by delivering only those individuals and video creative ad units with the highest propensity for engagement and sharability. The Gravitater technology tracks content virality specific for your brand, the influencers that are fueling it and every impression it generates to effectively deliver the results and Impact of a viral campaign without the unpredictability and provides a new tier of target data. While most data providers deliver audience segments to media buyers, Gravitater personalizes the experience for the target audience by providing the particular user generated content and creative with the highest propensity for engagement.
Safe Harbor and Forward-Looking Statements
This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
For more information on WHIRLD and/or Mobile Broadcasting Holding, Inc., please contact Ken Bland at email@example.com.
SOURCE: Mobile Broadcasting Holding, Inc.