SITO Institute Founding Managing Director Bruce Rogers to North America Board
JERSEY CITY, N.J., March 19, 2019 (GLOBE NEWSWIRE) -- SITO Mobile, Ltd. (SITO) the Consumer Behavior and Location Sciences™ company, announces the appointments of two executive members to the Mobile Marketing Association (MMA) Board of Directors. SITO CEO Tom Pallack will serve on the MMA’s Global Board and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences Bruce Rogers will serve on its North American Board. Pallack and Rogers have each committed to serve a two-year term and will further the MMA’s mission to help marketing brands drive business growth and connect closer to their consumers.
“The MMA is thrilled to welcome Tom and Bruce to our Global and North America Boards,” said Greg Stuart, CEO of Mobile Marketing Association. “The are both highly respected leaders and I’m looking forward to their contributions and collaboration as we strive to lead a transformation of marketing and support marketers in developing more meaningful interactions between brands and consumers.”
MMA’s Board of Directors serve at the highest levels of their companies and represent the full ecosystem of marketers, tech providers, media companies and agencies. As part of this skilled member base, which is committed to shaping the future of marketing, Pallack and Rogers will help advise the organization about the future of mobile and marketing, provide thought leadership, and help foster the development of the industry at large.
“I’m honored to serve on MMA’s Global Board of Directors along with top CMO’s and brand marketers who are dedicated to shaping the future of marketing and accelerating business growth,” said Pallack. “The MMA is an impressive global organization that brings those brands and leading tech and media companies together to architect the future of marketing.”
Bruce Rogers, Head of Marketing and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences also comments:
“MMA and the SITO Institute share the same values and focus on mobile as a critical component of a company’s overall modern marketing mix. I’m excited for the opportunity to be more involved in their future strategic initiatives and believe we will do great things together.”
About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800-member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Members include: 1-800-Flowers.com, AdColony, Allstate, Ally Financial, American Express, AT&T, Bank Of America, Campbell's, JPMorgan Chase, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate-Palmolive, Dunkin' Brands, eBay, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, GroundTruth, , Hilton Worldwide, IBM Watson, LinkedIn, Marriott International, Match Group, Mastercard, McDonald's, Microsoft, MillerCoors, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RetailMeNot, Salesforce, Samsung, Snap Inc., Spotify, SUBWAY, Target Inc., The Coca-Cola Company, , T-Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo, Unilever, Vibes, Walmart, Zurich and many more. The MMA's global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit http://www.mmaglobal.com.
About SITO Mobile, Ltd.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer behaviors, interests, actions, and associations, providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
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