SYDNEY, AUSTRALIA--(Marketwired - Aug 16, 2016) - MOKO Social Media (
MOKO Social Media and Competitor Group Inc. Transaction
- MOKO sells RunHaven assets to CGI
- CGI and MOKO enter sponsorship marketing alliance
MOKO Social Media (
MOKO and CGI have also entered a marketing alliance in which they will facilitate introductions to each other's partners to explore potential sponsorship and media opportunities.
CGI is a San Diego-based sports media and marketing company that creates content and events targeting active lifestyle consumers. CGI owns and operates the Rock n' Roll Marathon series, which annually features 30 events worldwide, and publishes four premiere media brands, including Competitor and Women's Running.
MOKO CEO Mr Shripal Shah said, "This places RunHaven in the hands of the most competent and successful media and content producer in the sport of running, and incentivizes both companies to find creative ways to access and provide value to new potential sponsors."
CGI SVP of Media John Bradley said, "RunHaven has a rich well of content that will not only bolster our standing as a go-to resource for runners but will also give us a new voice and perspective. We're thrilled with this addition to our running brands."
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry's leading media and event entertainment company. CGI's portfolio of media brands span the full range of the endurance sports industry including VeloNews, Triathlete, Women's Running and Competitor with a combined monthly circulation of over 700,000. CGI owns and operates 38 events around the world, including the flagship Rock 'n' Roll Marathon Series, the TriRock Triathlon Series and Events DC Nation's Triathlon, collectively delivering more than 600,000 professional and amateur participants in 2016. The race services division of CGI, Race IT is the second largest provider of online registration solutions to endurance event organizers around the world. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorGroup.com.
About MOKO SOCIAL MEDIA Limited
MOKO Social Media is at the forefront of the next generation in social media, providing innovative products and content to enable communities to engage and interact. MOKO provides tailored content for high value, niche user groups including students, political supporters and active lifestyle participants: communities that share common interests and need to engage regularly and efficiently. Within its student space, MOKO is a mobile leading U.S. college intramural and recreational sports platform. Agreements with the largest college and high school sports data providers in the U.S. grant MOKO exclusive access to provide its award-winning app REC*IT, and BigTeams powered by REC*IT, to over 1,200 U.S. colleges, representing approximately 50% of the U.S. college population, and more than 3,600 U.S. high schools respectively.
MOKO aims to capture its target audiences by becoming their destination of choice for information and interaction. It does this by creating highly relevant and exclusive content, and by providing the platforms that enable the communities to consume and share the content seamlessly across devices. This integrated approach gives MOKO unique and exclusive exposure to markets that are highly desired by advertisers and that can be leveraged for growth and revenue through advertising, sponsorship, social network distribution and other monetization of the platforms.
This announcement is for informational purposes only and is neither an offer to sell nor an offer to buy any securities, or a recommendation as to whether investors should buy or sell.
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