NASHVILLE, TN and BOSTON, MA--(Marketwired - Apr 8, 2013) - Moontoast, an innovative Social Rich Media advertising platform leader, today announced the appointments of Kevin Metz as Sales Director for New York City and Ramzi Saba as Vice President of Engineering.
The appointments come on the heels of the company's recent Facebook® PMD Innovation Award win and new strategic partnerships with other Facebook PMDs including SocialCode, Kenshoo Social and BLiNQ Media. These collaborations will continue to help advertisers foster stronger engagement with fans, specifically within the News Feed and on mobile devices. In bringing Metz and Saba on board, the company bolsters its ability to reach new customers and expand its product development efforts, supporting its vision for continued, rapid growth in social marketing and advertising.
Metz joins from Ampush, also among the seven PMDs to take a Facebook PMD Innovation Competition award, where he was a National Sales Manager. Before Ampush, he was a National Sales Manager at kgb, a group buying service that enables merchants to reach new customers via kgbdeals.com, social networking and email. Prior to his role at kgb, Metz spent several years at Yahoo! as an Account Executive. He will report to Ryan Burke, Vice President of Sales.
Saba brings nearly 20 years of technology leadership experience across several industries to the role. Saba was previously Director of Technology at Sapient, a global marketing and technology services company. Before Sapient, he held senior technology roles at Optaros, Molecular, Symantec (@stake) and Viant. Saba will be responsible for leading the company's engineering team and expanding the development of its product suite. He will report to Co-founder and CTO Marcus Whitney.
"As we look to continue our social advertising ROI leadership we are thrilled to welcome Kevin and Ramzi to the Moontoast team," said CEO Blair Heavey. "Their knowledge, experience and smarts will help us expand our sales positioning to brands and the richness of our Social Rich Media ad platform to brands."
Moontoast's Social Rich Media Ad Platform, recently recognized with a Facebook PMD Innovation Award, is one of the first platforms to enable brands to display Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within Facebook News Feed, in both desktop and mobile environments. Moontoast ad units work in tandem with its patented Social Analytics Suite, which was built from the ground up to capture and deliver critical consumer insights along the purchase journey -- insights that help marketers understand and engage with their audience effectively.
Moontoast is an innovative Social Rich Media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. The company's award-winning Social Rich Media Ad Platform empowers brands and agencies to maximize their social advertising ROI by distributing interactive and transactional rich media ads that provide premium social experiences, deliver measurable business results, and create actionable consumer insights. Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology; which enables brands to execute social campaigns, with rich media experiences, that drive consumers along the purchase journey and reach them through intelligent targeting on social and mobile. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.
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