TORONTO, ONTARIO--(Marketwired - Mar 27, 2014) - MoPals.com Inc. ("MoPals") (MOMO), the world's first community-driven, crowd-sourced loyalty program that bridges the gap between social media and reward platforms is pleased to announce that it has received the first "COLLOQUY Recognizes" award, a new program that honors the companies, programs and initiatives that exemplify the most innovative advancements and forward-thinking strategies in loyalty marketing. In addition to Mopals, Tesco, Starbucks and Bloomingdales also were honorees of the award. The winners were announced in the March 2014 COLLOQUY issue published yesterday.
"We are excited about the recognition received by our program since this award highlights loyalty programs and initiatives that best exemplify the most forward-looking strategies in marketing today," said Alex Haditaghi, CEO and Founder of MoPals.com. "To win this award along with industry leaders such as Starbucks, Bloomingdale and Tesco is an honor and privilege."
"For 25 years COLLOQUY has been the voice of the loyalty-marketing industry providing publishing, education and research that has informed and inspired marketers around the globe," noted COLLOQUY Research Director Jeff Berry. "It's from this unique vantage point that we're thrilled to recognize these four companies for their outstanding contributions and innovations."
COLLOQUY Recognizes Tesco PLC (TSCO.L) for Innovative Use of Personalization
Tesco, a UK-based multinational grocery and general merchandise retailer, learned from members of its Club card loyalty program that the product coupons they were receiving were not always relevant or timely. So Tesco set out to rejuvenate its coupon program using a new targeting algorithm based on previous purchases. As a result, the Club card Bonus Coupon Mailer is on track in 2014 to increase same-store sales by 0.4% as well as significantly increase in-store spending per member.
COLLOQUY Recognizes Starbucks (SBUX) for Innovative Mobile App
The Starbucks Mobile App connects customers directly to My Starbucks Rewards, making transactions - and engagement - much easier. Starbucks invested significantly in proprietary digital, social, mobile payment and card technologies to keep that competitive edge. That investment includes a test run of a mobile-phone service for customers to order items ahead of time, and updating its Mobile App to include barista tipping and a new shake-to-pay function. Nearly 10 million Starbucks customers use the mobile app to make close to five million mobile payments a week.
COLLOQUY Recognizes MoPals (MOMO) as Loyalty Program to Watch
MoPals.com Inc., a community-driven, crowd sourced loyalty program rewards its members for their social media influence and brand ambassadorship. Bridging the gap between traditional reward incentives and the social media landscape, the program's target market, Generation Y, demands a modern approach to loyalty, resulting in a unique program that recognizes and appreciates customer loyalty by investing in its members. MoPals' partner businesses reward members with MoCoins, the company's digital rewards currency before, during and after the purchase process which helps to grow the MoPals community.
COLLOQUY Recognizes Bloomingdale's (NYSE:M) for Multi-Tender Retail Program
Like many merchants, the luxury chain Bloomingdale's recognized that a small percentage of its customers generated a large percentage of its sales. So when the merchant decided to revamp its loyalty program in 2012, it wanted to include elements that appealed to all guests, while providing extra perks to those highest-spending customers. The result is Loyallist, a tender-neutral program that is available to anyone who shops at Bloomingdale's.
To review the complete press release, visit: http://www.colloquy.com/article_view.asp?xd=11141
MoPals.com Inc. (OTCQB:MOMO) is a publicly traded company and the world's first community-driven, crowd sourced loyalty program that bridges the gap between social media and reward platforms. With a mobile-based, experiential and Big Data-driven platform, MoPals rewards its members for both social and transactional behaviors. MoPals uses an exclusive digital currency, MoCoins™, to foster an exciting community where consumers are rewarded for making purchases at participating businesses, as well as engaging in a wide range of social media activities that enhance brand value. For more information, visit the company website at www.MoPals.com.
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.