NEW YORK, Sept. 9, 2019 /PRNewswire/ -- Nielsen (NLSN) and Morris Network Inc. today announced that they have reached a long-term agreement for local TV measurement in all RPD+ markets including Chattanooga Tenn., Columbus-Tupelo Miss., Wilmington, N.C., Gulfport-Biloxi Miss., Lexington, Ky., and Macon, Ga.
Morris Network Inc.'s parent company, Morris Multimedia Inc., based in Savannah, Ga., is one of the largest privately held media companies in the U.S. Morris Network owns and operates 16 CBS, ABC, NBC, FOX, CW and My Network affiliated television stations, as well as 10 other digital affiliated stations. They have returned to Nielsen as a valued client, citing a number of reasons, including the value of having comprehensive currency data.
Bobby Berry, Chief Operating Officer of Morris Network, affirmed his decision to re-engage the company's relationship with Nielsen stating, "We are excited to be working with Nielsen again on local TV measurement. As a progressive and technology-driven media company, sophisticated and accurate data takes precedence and is a key driver in planning business strategy. Having Nielsen's currency at our disposal to sell, steward and post buys with agencies will allow us to provide unprecedented value to our advertisers."
"We are proud to again be working Morris Network," said Catherine Herkovic, EVP and Managing Director, Nielsen Local. "We are thrilled to empower Morris Network by providing true value to their advertisers and the communities that they serve, working in lockstep with them to maximize ROI by using our gold standard currency data. We're enthusiastic about the possibilities that are ahead."
Nielsen Holdings plc (NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing the client and client new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.