U.S. Markets open in 6 hrs 30 mins

Moschino launches fresh fragrance Toy 2, with Kendall Jenner runway tease

Italian fashion house Moschino has launched a sequel to its signature "Toy" scent, teasing the new fragrance bottle via a dedicated campaign video -- and a surprise product placement on the Milan Fashion Week runway.

Titled "Toy 2", the fragrance will be available in three formats, retailing at €52, €74 and €96 for the 30-ml., 50-ml. and 100-ml. sizes, respectively. A namesake bath line comprising a perfumed bath and shower gel as well as a body lotion will round out the "Toy 2" scent range.

Promoting the launch via its recent spring 2019 fashion show in Milan, the brand sent model Kendall Jenner down the catwalk with a giant version of the perfume in her arms, showing off Toy 2's new packaging -- a teddy bear-shaped glass bottle with opaque finishes (instead of the furry teddy bear used for "Toy"), embellished with the fashion house's name and a gold ring at the bottom of the cap to complete the design.

Manufactured by licensee EuroItalia, the floral woody eau de parfum features mandarin orange and apple notes on the top, blended with magnolia, with a heart which combines velvety peony and jasmine with crisp white currant, according to WWD. The dry down is a mix of musk, sandalwood and amber wood.

Watch the "Toy 2" campaign video, starring model Devon Aoki: