90% of business executives believe that artificial intelligence (AI) would help them gain a competitive edge in their niche, while industry leaders are already using new generation technology to enhance productivity, sales and consumer experience.
NEW YORK, Jan. 15, 2020 /PRNewswire-PRWeb/ -- A recent collaborative study from MIT Sloan Management Review shows that 90% of the more than 2,500 executives and leading experts agree that AI represents a business opportunity for their company.
At the same time, 30% of all B2B companies will use AI to augment at least one of their primary sales processes in 2020 already, according to a different report.
This new generation of technology is bringing greater insight and productivity to marketing and sales and a heightened experience for customers, while the application of AI in business constantly widens.
Global industry leaders have recognized the potential of artificial intelligence in business, having implemented the AI solutions in its most successful fields.
Digital Silk, a global digital agency, identified industry segments in which AI is expected to achieve the best results in 2020 and shows the most potential.
1. AI in B2B Customer Experience
A leading American logistics corporation and one of the top US telecommunication companies utilize AI to improve B2B customer experiences by employing predictive analysis to retain customers. AI will likely continue to improve B2B customer experiences via chatbots, predictive analytics and customer service, online support agents, automated insights for data-driven industries, automatic scheduling, Interned of Things and more.
2. AI in B2C Marketing
The world's biggest beverage magnate has been using Big Data analyses since 2012 and more recently, AI has helped them shape customer feedback into new products and more engaging marketing solutions. AI in B2C marketing is already improving performance with the use of Big Data and will continue to expand the range of operation by creating intelligent experiences with machine learning, customization automation and more.
3. AI in eCommerce
World's biggest retailers are increasingly using AI technology for their eCommerce outlets. The eighth-largest retailer in the Us partnered with Pinterest to implement a visual search solution for their customers, while one of the most famous British online fashion and cosmetic retailers uses the same tech to help their customers pick out items from their store.
On the other hand, one of the biggest American multinational apparel manufacturers uses AI to engage customers by offering complete customization programs for their products.
4. AI in Social Media
AI is changing the way in which brands target consumers via social media, as AI developers offer solutions to create one-on-one campaigns that prompt emotional responses. Through language recognition and machine learning, AI in social media will continue to reach and convert consumers worldwide by adjusting messages and emotional intensity of advertisements according to individual engagement history.
5. AI for Nonprofits and Ethical Causes
AI technology can be used by nonprofits and charity organizations to increase visibility and the number of donations for their causes. Also, Google launched an AI enterprise to address societal, climate and other challenges to make a positive impact.
Used by global industry leaders, AI-powered solutions are expected to become standard business tools in 2020, as its evolution and distribution are making it increasingly affordable to small and mid-size companies.
Digital Silk is a team of experts dedicated to helping brands capitalize on the latest trends in technology such as AI, cognitive technologies, digital transformation and more.
About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.
SOURCE Digital Silk