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Most Americans Spending Less Than $100 for Mother's Day

While millions of Americans want to treat their moms as best they can on Mother’s Day, it seems they’re planning to stick to a budget this year and keep their gifts modest.

Slightly more than half of all consumers say that they plan on spending less than $100 on Mother’s Day gifts this year, with less than one quarter considering spending between $100 and $249, according to a new survey from PriceGrabber. And while 12 percent say they’re going to spend more than that, another 13 percent say they haven’t even thought about their gift budgets.

Much of this shopping effort is likely to come through online stores rather than those in the real world, as 54 percent say the Internet will be their first choice, and they’ll be using their computers, while 8 percent said they’d do so on their smartphones or tablets, the report said. Only 38 percent plan on going to bricks-and-mortar locations. The majority of those polled — 55 percent — also said that their reason for choosing online shopping was the value of free shipping, and another 44 percent said that the prices would likely be lower. Along those lines, 41 percent also indicated they had better access to coupons online.

“Whether shoppers are planning to honor their mom with a bouquet of flowers, a night out, jewelry or clothing, consumers are looking for deals on gifts early and on a budget this year,” said Rojeh Avanesian, senior vice president of sales and marketing at PriceGrabber. “In the 2-3 weeks prior to Mother’s Day, PriceGrabber saw a 30 percent traffic increase in flowers, gifts, and jewelry. As Mother’s Day approaches, shoppers are also looking for deals on dresses, sandals, and handbags.”

However, 15 percent of those polled apparently planned to splurge a little more, because they will be buying their mothers tech gifts this year, the report said. Of those who indicated they would do so, nearly half said they’d buy their moms tablets, while more than a quarter would purchase smartphones for them. Another one in five said they planned to purchase a computer, while 13 and 11 percent, respectively, said they planned to buy a camera and e-reader device.

Consumers are likely trying to keep their spending constricted these days simply because of the lessons they learned about taking on too much debt during the recent recession, when instances of delinquency and default on credit cards surged.

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