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Move over hipsters, here comes the "yuccie"

Nicole Goodkind
·Nicole Goodkind

The hipster is dead and so is the yuppie -- now it’s all about the yuccie (pronounced yucky). That's the gist of writer David Infante's recent story in which he coined the term. The story has certainly struck a chord, it's been shared nearly 90,000 times in 24 hours.

According to Infante, this millennial hybrid species cares about prestige and materialism like the yuppies of the 80s but also holds creativity and autonomy dear, just like the hipsters of the early 2000s.

You might find a yuccie working a six-figure job at a bank, but planning to leave and start her own company as soon as she has enough money saved up. You might also find a yuccie carefully curating his Instagram and obsessively counting the number of ‘likes’ he receives.

“A yuccie is a young, urban creative,” explains Infante in the video above (that's where the "y-u-c" come from). “This is someone who is driven by the same careerist concerns as the yuppies might have been 20 years ago but with the creative drive of a hipster. They want to be known for their craftsmanship.”

You can identify a yuccie based largely on their career choices, he tells Yahoo Finance. They’re willing to make sacrifices in order to explore creative career paths; they care more about the acknowledgement of their vision than about money. Call it the natural next step for the “everybody gets a trophy” generation. Yuccies just want to be told that they’re winning. They want their ideas to be acknowledged and to leave an impression on the world around them.

Expect to see more entrepreneurship from this group, says Infante. “People my age group insist on finding ways to be creative and successful for themselves.”

While you might find the ‘yuccie’ cringe-worthy, you may be making a mistake in overlooking the impact they’ll have on the U.S. economy. Millennials are projected to make up 75% of the workforce by 2025. According to a Deloitte study, 28% of millennials feel their talents are being stifled at their current jobs. A Bentley University study found that 66% of millennials want to start their own business, and 77% want flexible work hours.

Want to know if you or someone you love is a yuccie? In his piece, Infante creates a checklist writing, “If you’re checking any of these boxes, you may be a yuccie.” Let us know how you stack up in the comments below.

  • Owns multiple copies of Freedom by Jonathan Franzen

  • Doesn’t like gentrification in theory; loves artisanal donuts in practice

  • Really wants to go to Austin soon because hears it’s incredible

  • Takes boozy painting classes

  • Used to be “in banking” and occasionally still pronounces finance “fuh-nontz”

  • Avoids visible tattoos (not a prudent career move)

  • Loves Seinfeld even though it went off the air when they were 16

  • Gets the NYT Weekend Edition but doesn’t read the news

  • Has thousands of Instagram followers, but almost no Twitter followers