PITTSBURGH & CHICAGO--(BUSINESS WIRE)--
Fans can order a pair starting today to up their shoe game to nutty levels this summer
MR. PEANUT has always been the epitome of style and today, he’s taking that swagger to the court by dropping his first-ever high-top sneaker, the Crunch Force 1.
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In true MR. PEANUT fashion, Crunch Force 1s aren’t just any pair of kicks – they’re just as stylish as the legume himself. The limited-edition sneakers are a classy combination of premium leather, a MR. PEANUT shoe tongue, and peanut insole — so get ready for the most dapper shoes ever seen on the courts or streets.
Because MR. PEANUT always has everyone’s back on and off the court, he’s launching his new basketball sneaker ahead of the draft – crunch time for basketball’s newest pros. Plus, basketball fans who are heading into outdoor hoops season will now have a shella strong shoe game.
The snazzy design comes from iconic sneaker designers and artists Jeff Cole and Seth Fowler and Philadelphia-based sneaker manufacturer Rich Franklin, who teamed up with MR. PEANUT to make his sneakerhead dreams a reality.
“I’ve worked with some major national brands, and I was thrilled to partner with MR. PEANUT to produce a high-quality sneaker that PLANTERS fans and basketball fans can go nuts for,” said Rich Franklin. “PLANTERS came to us with a vision of how to unite the snack, fashion and hoops worlds, and these kicks bring it to life in a truly unique way.”
Crunch Force 1s are available beginning Tuesday, June 18 at 8:30 a.m. EDT until Friday, June 21 at 6 p.m. EDT, or while supplies last, and retail for $170. It’s crunch time to order your nutty new kicks, so visit www.crunchforce1.com now.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.