Must Read: Zara Unveils Ambitious Sustainability Goals, Nicki Minaj Teases Potential Fendi Collaboration
Plus, Riccardo Tisci's Burberry is resonating with customers.
These are the stories making headlines in fashion on Tuesday.
Zara unveils ambitious sustainability goals
Zara revealed a list of new goals to shareholders at its annual general meeting on Tuesday. The company wants to make its 7,500-strong store estate eco-efficient by the end of 2019 and have its collection made from 100% sustainable fabrics before 2025. The retailer also committed to zero waste in landfills from Zara facilities, and 80% renewable energy consumption in its headquarters, logistics plants and stores by that same year. {WWD}
Nicki Minaj teases potential Fendi collaboration
On Monday, Nicki Minaj posted an Instagram wearing a hot pink fur bomber, a cap with a visor and a pair of shorts in the same hue, all featuring a Fendi double F logo. "All I'll say is dreams really do come true," the rapper captioned the post, followed by "#FendiPrintsOn #ThatIsAFendiFakk coming soon tease." So, it's safe to assume the artist is working on some sort of capsule collection with Fendi, although the Italian fashion house has yet to comment on the speculation. {WWD}
Riccardo Tisci's Burberry is working
By now, consumers have had plenty of time to shop Riccardo Tisci's new monogrammed goods for Burberry, so all eyes were on the designer when the British label released its first quarter sales figures on Tuesday. The luxury brand said same-store sales climbed 4% in the first quarter compared to a year earlier, marginally beating expectations, as new product drove consumers, particularly Chinese millennials, to stores and online. {Business of Fashion}
Behind the Y2K vintage boom
"The visual motifs of Y2K — futurism, technical apparel, logomania, and the global pastiche responsible for everything from tribal tattoos to Gwen Stefani's Harajuku phase — have seeped into contemporary fashion," writes Erin Schwartz for GQ. To understand this resurgence, Schwartz says one must recall the excitement and anxiety about the spread of technology at the turn of the millennium. "The tech reckoning that never came to pass instilled relief, but also cynicism about the market forces that had produced the scare," she explains. We are undergoing something similar today, "which is why it can be fun — even cathartic — to own a piece of an era that was both very excited about the sexy, high-tech future and also already kind of trolling itself." {GQ}
How to stand out in the crowded swimwear market
Hundreds of brands are crowding into the swimwear category, from venture capital-funded start-ups like Summersalt and Andie to fast fashion giants like Asos and Boohoo and even Victoria's Secret, which recently reintroduced swimwear. These companies will have to find new ways to stand out to garner any market share in this sea of bikini brands, from leveraging Instagram to adding more inclusive options. {Business of Fashion}
Shocker: Influencers are the future
Influencers will eventually dominate society — at least that was the takeaway Kevin Roose had when he attended VidCon, the annual social media convention in Anaheim, last week. "Many social media influencers are essentially one-person start-ups, and the best ones can spot trends, experiment relentlessly with new formats and platforms, build an authentic connection with an audience, pay close attention to their channel analytics, and figure out how to distinguish themselves in a crowded media environment — all while churning out a constant stream of new content," Roose writes for The New York Times. And "as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy — whether that's media, politics, business or some other field." {The New York Times}
Inside Kylie Jenner's Turks and Caicos press trip
Kylie Jenner is currently vacationing in Turks and Caicos with influencers and some of her closest pals to celebrate the launch of her new skin-care line. But this isn't your average press trip: Jenner flew everyone out on a pink, Kylie Skin-branded private jet, and she filled every villa with products adorned in Kylie Skin logos, from cocktail stirrers to welcome mats. {Observer}
Madewell launches sustainable capsule collection with Christy Dawn
Madewell teamed up with sustainable California-based designer Christy Dawn to design a collection of feminine dresses and tops in vintage-inspired prints. The 15-piece range was made using deadstock fabrics, and all of the garments were produced locally in Los Angeles. You can shop the exclusive capsule here. {Fashionista inbox}
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