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Nasdaq power; Apple Watch; SeaWorld Barbie sinks

The bulls remain in firm control on Wall Street.

The Nasdaq (^IXIC) continues its record-setting romp.  The tech-heavy index is being powered today by optimism over financial reports from three bellwethers:  Amazon.com (AMZN), Google (GOOGL) and Microsoft (MSFT).

Yahoo Senior Columnist Michael Santoli says the push that's putting both the Nasdaq and broader S&P 500 (^GSPC) in rarefied air has been kind of a stealth move.

"We had this grinding, trending rally that continues," he notes.  "It's not really been a big burst of enthusiasm that you sometimes see.  It's really not a momentum market...it's just a slowly trending upward market."

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Today Apple (AAPL) is delivering the first batch of its new Watch to those who pre-ordered.  While anyone can try on an Apple watch in stores, they won't be available for in-store purchase for more than a month. The world's biggest tech company reports quarterly earnings after the close of trading Monday.

Here's something you won't be able to order at all...Sea World Barbie.  People for the Ethical Treatment of Animals says Mattel (MAT) is ending production of SeaWorld Barbie on concerns that SeaWorld (SEAS) mistreats its orcas.

And along with Apple's earnings, some big stories Yahoo Finance will be following for you next week are the Federal Reserve policymakers' meeting, the TV ratings (CMCSA, FOX, TRCO, DIS) for this weekend's Subway Series matching two of the hottest teams in baseball-- the Yankees and the Mets-- and mint juleps at the Kentucky Derby, which features Brown-Forman (BF-B) bourbon.