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It's National First Responders Day: Here are 30+ retailers that give discounts to first responders

·4 min read
30+ retailers that give discounts to first responders
30+ retailers that give discounts to first responders

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

The old adage "not all heroes wear capes" has certainly rung true over the last year. Amid the COVID-19 pandemic and unprecedented wildfires, first responders have been bravely stepping up to the front line, saving lives and protecting our communities. Their acts of courage are priceless, but to thank them for their service, many retailers are offering discounts to first responders, including law enforcement, firefighters, EMTs and paramedics.

Tackle your holiday shopping early with deals and expert advice delivered straight to your phone. Sign up for text message alerts from the deal-hunting team at Reviewed.

In honor of National First Responders Day—which is October 28—we've rounded up more than 30 popular retailers that give first responder discounts, from Under Armour to Sonos to Yeti. With ID verification, these deals are available year-round and offer savings of up to 30%. While the brave first responders among us deserve a much bigger thank you, this is a small way to recognize them for all that they do.

Lowe's discount: Nurses, firefighters, police and doctors save 10% ahead of First Responders Day

1. Adidas

Adidas.
Adidas.

Adidas offers first responders 30% off both online and in store and 20% off at its factory outlet stores with ID verification.

Shop Adidas

2. Backcountry

Backcountry.
Backcountry.

Backcountry offers first responders a 20% discount on select full-price items online with verification through ID.me.

Shop Backcountry

3. Bose

Bose.
Bose.

Bose offers first responders a "special discount" on purchases of $199 or more with verification through ID.me.

Shop Bose

4. Carhartt

Carhartt.
Carhartt.

Carhartt offers first responders 25% off apparel and accessories with verification through ID.me.

Shop Carhartt

5. Clark's

Clark's.
Clark's.

Clark's offers first responders 10% off all purchases with verification through ID.me.

Shop Clark's

6. Columbia

Columbia.
Columbia.

Columbia offers first responders 10% off sitewide with verification through ID.me.

Shop Columbia

7. Corkcicle

Corkcicle.
Corkcicle.

Corkcicle offers first responders 15% off all purchases sitewide with verification through ID.me.

Shop Corkcicle

8. Gravity

Gravity Blanket.
Gravity Blanket.

Gravity Blanket offers first responders 20% off all products with verification through ID.me.

Shop Gravity

9. Home Chef

Home Chef.
Home Chef.

Home Chef offers first responders 50% off your first order and 10% off all subsequent orders with verification through ID.me.

Shop Home Chef

10. Keds

Keds.
Keds.

Keds offers first responders 20% off their purchase with verification through ID.me.

Shop Keds

11. Lovesac

Lovesac.
Lovesac.

Lovesac offers first responders 20% off along with free shipping and a 60-day home trial on its products with verification through SheerID.

Shop Lovesac

12. Lululemon

Lululemon.
Lululemon.

Lululemon offers first responders 15% off sitewide with verification through SheerID.

Shop Lululemon

13. Merrell

Merrell.
Merrell.

Merrell offers first responders 20% off all of its products with verification through ID.me.

Shop Merrell

14. New Balance

New Balance.
New Balance.

New Balance offers first responders 25% off select full-price items with verification through ID.me.

Shop New Balance

15. NFL Shop

NFL Shop.
NFL Shop.

NFL Shop offers first responders and their immediate families 15% off sitewide with verification through ID.me.

Shop The NFL Shop

16. Nike

Nike.
Nike.

Nike offers first responders a 10% discount on their purchase with verification through SheerID.

Shop Nike

17. Overstock

Overstock.
Overstock.

Overstock offers first responders 11% off along with free returns and other rewards with verification through ID.me.

Shop Overstock

18. Purple

Purple.
Purple.

Purple offers first responders 10% off all full-price merchandise with verification through SheerID.

Shop Purple

19. Ray-Ban

Ray-Ban.
Ray-Ban.

Ray-Ban offers first responders 15% off its glasses and accessories with verification through ID.me.

Shop Ray-Ban

20. Rothy's

Rothy's.
Rothy's.

Rothy's offers first responders 20% off its women's and men's shoes with verification through SheerID.

Shop Rothy's

21. RTIC

RTIC.
RTIC.

RTIC offers first responders 10% off all of its outdoor gear with verification through ID.me.

Shop RTIC

22. Sleep Number

Sleep Number.
Sleep Number.

Sleep Number offers first responders a 20% discount on select products with verification through SheerID.

Shop Sleep Number

23. Solo Stove

Solo Stove.
Solo Stove.

Solo Stove offers first responders $15 off an order of $100 or more with verification through Verify Pass.

Shop Solo Stove

24. Sonos

Sonos.
Sonos.

Sonos offers first responders 15% off select products with verification through ID.me.

Shop Sonos

25. Sperry

Sperry.
Sperry.

Sperry offers first responders a 30% discount sitewide with verification through ID.me.

Shop Sperry

26. Therabody

Therabody.
Therabody.

Therabody offers first responders 20% off its regularly priced Theragun and other massage devices with verification through ID.me.

Shop Therabody

27. Tuft & Needle

Tuft & Needle.
Tuft & Needle.

Tuft & Needle offers first responders 15% off their entire order with verification through SheerID.

Shop Tuft & Needle

28. Under Armour

Under Armour.
Under Armour.

Under Armour offers first responders 20% off purchases at UA.com and 10% off UA Factory House with verification through ID.me.

Shop Under Armour

29. Vera Bradley

Vera Bradley.
Vera Bradley.

Vera Bradley offers first responders a 15% discount sitewide with verification through ID.me.

Shop Vera Bradley

30. Vineyard Vines

Vineyard Vines.
Vineyard Vines.

Vineyard Vines offers first responders 15% off the entire site with verification through SheerID.

Shop Vineyard Vines

31. World Market

World Market.
World Market.

World Market offers first responders a 20% discount on all online orders with verification through ID.me.

Shop World Market

32. Yeti

Yeti.
Yeti.

Yeti offers first responders 20% off select items with verification through ID.me.

Shop Yeti

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Prices were accurate at the time this article was published but may change over time.

This article originally appeared on Reviewed: First responder discounts: 30+ retailers to shop from Adidas to Yeti