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National Kidney Foundation Awarded SEO Grant From The Conductor Foundation

NEW YORK, NY--(Marketwire - Oct 18, 2012) - The Conductor Foundation, an initiative supported by enterprise SEO technology leader, Conductor, Inc., to increase the online visibility of nonprofit organizations through training workshops and grants, today announced that the National Kidney Foundation is the first of three charities to receive the Conductor SEO Grant. The National Kidney Foundation, a leading health organization dedicated to fighting kidney disease, was awarded the grant based on its proven commitment to having a strong online presence that supports its vision: to enhance the lives of everyone with, at risk of or affected by kidney disease.

Now in its second year, the Conductor SEO Grant provides select charitable nonprofit organizations with Conductor Searchlight™, the world's leading enterprise SEO platform, as well as ongoing support and services from the SEO experts at Conductor. With Conductor Searchlight in place, nonprofit organizations can benefit from the same strategic, enterprise-level SEO solution used by Fortune 500 companies to measure, improve and manage natural search.

The National Kidney Foundation joins previous Conductor SEO Grant recipient, Housing Works, to embrace digital marketing best practices and automate much of the time-consuming tasks associated with SEO tracking and analysis. The end goal of the Conductor SEO Grant is to help nonprofits capture more site traffic, redirect staff resources to other marketing efforts and ultimately drive awareness and support for their causes.

"SEO is a great way to build cause awareness, educate the public and reach funding goals at an accelerated rate," said Tim Davis, Chief Advancement Officer at the National Kidney Foundation. "We are delighted to have been awarded the Conductor SEO Grant and we look forward to working closely with The Conductor Foundation and utilizing their resources to reach our search goals."

"The Conductor Foundation has come a long way since its launch last year -- we've helped many local nonprofits and national charitable organizations through our education workshops and the Conductor SEO Grant," said Seth Besmertnik, CEO of Conductor. "Our work with respected charities like the National Kidney Foundation is an important part of being Conductor. We are committed to sharing our expertise with others while striving to better the world around us."

About the National Kidney Foundation
More than 26 million Americans have kidney disease and most don't know it. One in three adults are at risk due to high blood pressure or diabetes. The National Kidney Foundation is dedicated to preventing kidney and urinary tract diseases, improving the health and well-being of individuals and families affected by these diseases and increasing the availability of all organs for transplantation. For more information, visit www.kidney.org.

About The Conductor Foundation
The Conductor Foundation's mission is to provide the knowledge, skills and tools that empower charitable, nonprofit organizations to improve their online search visibility to raise awareness of their mission, increase donations and inspire volunteerism. For more information, visit www.conductorfoundation.org

About Conductor
Conductor is the global leader in SEO technology. Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight™, to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues. The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identify new ways to increase share-of-search that will propel their businesses forward. Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization. One of New York City's fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture. To learn more, go to www.conductor.com or follow Conductor on Twitter @conductor.