PRINCETON, NJ--(Marketwired - May 22, 2013) - Heartland Campus Solutions, a division of Heartland Payment Systems (
As college administrators debate student preferences for receiving financial aid funds, this research provides evidence that students favor debit cards, as checks become widely unpopular with an increasingly cashless generation.
"As we travel around the country talking to colleges and universities, the question of student preference regarding debit cards is constantly raised by administrators," said Ron Farmer, executive director of Heartland Campus Solutions. "Heartland wanted to get an answer directly from the students themselves, which prompted us to commission this survey. We learned students were in an uproar because of the high fees typically associated with debit card transactions -- not the use of the debit cards themselves -- and that they readily recommend Heartland's Discover Debit Card, which ensures virtually no fees for students when using the card. With Heartland, both students and administrators have peace of mind that cardholders will never be stuck with fees for overdrafts or PIN debit fees that can add up to hundreds of dollars that are often charged by our competitors."
The survey also uncovered student satisfaction with Heartland's customer service for the Discover Debit Card. Ninety percent of students rated their wait time when calling the customer service hotline as short or very short, and 94 percent felt their issue had been fully or mostly resolved after speaking with a Heartland customer service representative.
Heartland Campus Solutions is consistently changing the landscape for academic institutions nationwide with unique programs like the Acceluraid financial aid disbursement solution and its Discover Debit Card, which offers students convenience and ease-of-use without charging fees for minimum balances, overdrafts, insufficient funds or PIN debit transactions. Heartland's customer service call center is a valuable resource for students 24/7/365 to accommodate cardholders in need of assistance on weekends or late at night.
About Heartland Payment Systems
Heartland Payment Systems, Inc. (
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